• NowFloats

  Participated · Convertible Note · Mar 2019

  NowFloats helps local businesses get online through three flagship products: Dictate, WildFire, and YourApp. Its platform creates local content and manages and updates customers' online presence via a friendly interface. The company serves seven verticals including coaching and institutes, doctors and clinics, manufacturing, hotels, and salons & spas. NowFloats reported revenue of Rs 18.73 crore in FY18, up 80.5%, while losses increased 51.1% to Rs 47.49 crore. This equates to losing roughly Rs 3.50 to generate one rupee of revenue, underscoring the company's capital-intensive profile. It faces competition from platforms such as KartRocket, Zepo and Infibeam-owned Buildabazaar and has pursued multiple financing rounds to fund growth. NowFloats provides tools that help local businesses get online via three flagship products: Dictate, WildFire, and YourApp. The company offers an Android and iOS app, NowFloats Boost, which lets users create a website on nowfloats.com. It claims to auto-promote customer sites on channels like Google and Facebook at a reasonable cost and to manage and update online presence through a customer‑centric technology interface. NowFloats also acquires customers through partnerships and channels such as Microsoft and VeriSign. The startup reported revenue of Rs 2.49 crore against total expenses of Rs 41.80 crore in FY 2017. NowFloats was founded in May 2012 and is based in Hyderabad. NowFloats Technologies helps local businesses create and manage SEO-optimized websites. The company is based in Hyderabad. It focuses on enabling small businesses to establish an online presence via website creation and management tools. The article reports the company has raised new financing but does not disclose operating metrics or revenue. The funding details were shared in a press statement. No future plans or product roadmap were described in the article. NowFloats runs a platform that helps small merchants and local businesses gain an online presence via its products NowFloats Lighthouse and NowFloats Wildfire, which automate organic and inorganic discovery across customer segments. The company reports it processes over 30 million touch points every month, with customers updating their sites half a million times and a customer base of about 33,000. Founded in 2012 by CEO Jasminder Singh Gulati and COO Nitin Jain, NowFloats is based in Hyderabad. It has partnered with AskMe in India and Microsoft’s 4Afrika Initiative to bring small businesses online in Africa. The company says the new funding will be used to expand its global footprint and distribution platform. The product focus is on helping small businesses increase visibility and scale. NowFloats offers a simple solution that lets small businesses create and update websites via SMS, using a patent-pending Location-Based-SEO engine to optimize for local discovery. The product targets small business owners who lack web development skills or regular internet expertise and emphasizes ease of use from a basic mobile phone. The company reports a customer base of about 2,000 and says it will use investment to scale customer acquisition channels, improve customer engagement, and keep the product ahead. NowFloats positions its service to capture local search traffic and track effectiveness of website updates. The company has won the Microsoft BizSpark Challenge 2012, graduated from the Microsoft Ventures Accelerator, and received recognition from NASSCOM IP4Biz and other industry groups.

No current team members are available.