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The Venture Codex

West

2852 California Street, Apt. 2, San Francisco, California, 94115, United States

Overview

West is a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands. It enables companies to define and defend their market opportunity with a brand people love. The company's brand studio creates work to deliver results for startups for a combination of fees and equity and its venture fund selectively invests in our studio clients. West Ventures was established in 2011 and is headquartered in San Francisco, California.

Total investments
1
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Brand Marketing
  • Email
  • Marketing
  • Product Design
  • Recruiting
  • Venture Capital
  • Web Design
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Investment portfolio

  • Tentrr

    Led · Series A · Apr 2018

    Tentrr operates a platform that connects outdoor enthusiasts with private landowners who host pre-equipped campsites, offering both upgraded "Tentrr Signature" sites and more traditional "Tentrr Backcountry" options. The company provides high-quality camping equipment assembled on private parcels and books reservations through a digital platform, reducing the need for customers to bring or buy gear. Tentrr partners with landowners and land trusts to open underutilized private properties for camping and enable landowners to earn supplemental income with minimal investment. The service targets unmet demand in outdoor recreation caused by limited public campground supply and long booking lead times. Tentrr plans to use new growth capital to expand its national camping network and platform and broaden offerings to outdoor consumers. The company positioned itself as a private-supply solution that aims to deliver secluded, upgraded camping experiences across the nation. Tentrr builds standardized, semi-permanent campsites on private land—raised, canvas expedition tents on elevated decks with furnishings and basic amenities—to simplify outdoor stays. The company partners with landowners who must have at least 15 acres and keep 80% of the nightly price; Tentrr keeps 20% and charges a 15% fee on top of the nightly rate. As of the end of last year it operated about 100 campsites in the Northeastern U.S. and expects to reach roughly 1,000 sites by year-end, including West Coast installations beginning this summer. The company is three years old, has 47 employees, and reports an average nightly price of about $140; roughly 40% of customers are first-time campers. Each campsite is covered by a $2 million commercial insurance policy, and Tentrr sources canvas tents from a long-standing Colorado supplier while using pressure-treated lumber and marine-grade plywood for 10–20 year site lifespans. The product roadmap includes adding third-party curated activities and additional host features such as minimum-night stays and surge pricing. Tentrr operates a marketplace connecting landowners (minimum ~10 acres) with campers seeking private, curated campsite experiences. Listings are private, hassle-free (no check-in), and come equipped with amenities such as a fire pit, grill, Adirondack chairs, a picnic/food-prep station, a 10x10 canvas tent on a wooden platform, and basic sleeping furnishings. The company launched its first five sites with seed funding and a year later had about 50 sites in the New York Catskills; sites average about $120 per night. Tentrr fronts the build costs for hosts and takes a 20% cut of booking fees; hosts have not paid to get started. The company reports campkeepers can earn $6,000–$8,000 annually and estimates every 100 sites inject about $1 million in local revenue. Expansion into New England is underway and the founder plans growth into the southern Atlantic seaboard and the Pacific Northwest, with a goal of reaching 100,000 sites in five years.

Team

No current team members are available.