Participated · Series C · Feb 2014

eCommera offers data analytics software that ingests retailer data such as views, inventory and purchase history to help retailers make better decisions around customer service, merchandising and fulfillment. The company’s SaaS surfaces what is driving sales and growth on an e-commerce site and what is not working, for example identifying promoted products that are selling out and how that affects customer satisfaction. eCommera was founded by the former Chief Scientist of Amazon and the former Chief Strategy Officer of IBM Smarter Commerce. In 2013 the company processed and analyzed more than $4 billion in online orders for 70 brands across 32 countries, including Neiman Marcus, Brooks Brothers, Clarins, Sur la Table and Calendars.com. As more retailers put inventory online, eCommera positions itself to help them understand merchandising and customer service strategy. The company competes with IBM and other incumbents in the retail analytics space. eCommera provides e-commerce services to retailers, supporting online retail operations and digital commerce initiatives. Founded in 2007 and based in London, the company serves over 20 major retailers and employs more than 70 staff. In November 2009 it secured a £1.3m investment from private equity group ePlanet. That injection brought the company’s total fundraising in 2009 to over £6m following a £5m round two months earlier led by Frog Capital with West Coast Capital and GP Bullhound. The new funds will be used to drive geographic expansion, with an initial focus on Europe. The company’s recent financing activity underscores a push to scale its retail e-commerce services across new markets. eCommera provides e-commerce services to retailers, helping them improve their online commerce capabilities. The company is London-based and serves over 20 major retailers. It employs more than 70 staff. Shareholders include West Coast Capital, Frog Capital, GP Bullhound and management. The company secured new funding to expand the geographical reach of the services it offers to retailers. The articles do not disclose revenue or other financial metrics.