Participated · Equity · Dec 2020

Serenity Kids is an Austin, TX-based shelf-stable pouched baby food brand offering multiple baby and toddler products. Its portfolio includes five pouch lines — World Explorers, Dairy-Free Smoothies, Ethically Sourced Meats, Organic Savory Veggies, and Purees with Bone Broth — plus zero-sugar Grain Free Puffs and an A2 Whole Milk Toddler Formula. Products are made with premium-quality ingredients without antibiotics, added hormones, pesticides, fillers, or major allergens, and are third-party tested for over 200 heavy metals and contaminants. The company uses ethically sourced, regeneratively farmed meats and Certified USDA Organic vegetables, herbs, and spices. Serenity Kids has national distribution in over 18,000 stores, including Whole Foods Market, Sprouts, Walmart, Target, Kroger, Publix, Amazon, and Thrive Market. It closed a $52M minority Series B investment from Stride Consumer Partners and intends to use the funds to accelerate category leadership, retail distribution, and product innovation. Serenity Kids produces baby and toddler purees made from ethically sourced meats, organic vegetables, and healthy fats, avoiding antibiotics, added hormones, pesticides, fillers, GMOs, and major allergens. The brand offers ten pouch purees across its Ethically Sourced Meats and Organic Savory Veggies lines and launched a Toddler Purees with Bone Broth line (three varieties) in October 2020. Products are sold online (MySerenityKids.com, Amazon, Thrive Market) and in over 3,000 retailers nationwide including Whole Foods Market, Kroger, Sprouts, Wegmans and others. The company is led by co‑founders and executives Joe Carr (President) and Serenity Carr (CEO). Recent fundraising activity (a $3M round) provides additional capital for growth and distribution expansion. The company emphasizes clean, wellness-focused ingredients and positions itself in the premium baby food category.

Participated · Series A · Apr 2020

SteadyMD provides telehealth infrastructure to enable pharmacies and other partners to offer on-demand physician consultations and prescriptions. The company is working with AmerisourceBergen to co-create a telehealth solution focused on Test to Treat opportunities, enabling patients to test and, if appropriate, consult with a SteadyMD physician and receive prescriptions. SteadyMD’s platform is being piloted across 130 independent retail pharmacies, including members of the Good Neighbor Pharmacy network, in a 12-week program. The pilot is designed to expand access to COVID-19 oral antivirals and to evaluate long-term viability of the Test to Treat model for conditions beyond COVID-19. AmerisourceBergen has also made a minority investment in SteadyMD through its venture fund AB Health Ventures as part of the commercial partnership. AmerisourceBergen and SteadyMD will continuously evaluate opportunities to expand use cases during and after the pilot. SteadyMD operates a telehealth platform that pairs patients with a matched primary care physician and also sells platform services that power telehealth operations for digital health companies and employers. The company provides a 50-state clinician workforce, legal and regulatory guidance, and supporting technology to help partners scale primary care, behavioral health, digital pharmacy, medical device, at-home lab, and other telehealth services. SteadyMD began as a direct-to-consumer primary care offering and has spent five years growing that business before expanding its platform services. The new funding is intended to enhance those platform services and support customers across the care continuum. SteadyMD works with leading employers and online-first companies to deliver telehealth offerings and also enables clinicians to build online practices. The company is licensed and operating in all 50 U.S. states and serves consumers, employers, clinicians, and digital health companies. SteadyMD operates a member-based telehealth platform that pairs patients with board-certified personal online doctors for long-term primary care, pediatrics, and functional medicine relationships via video, text and phone. Its core product set includes an intelligent matching engine that evaluates hundreds of attributes, a member app for asynchronous communication, a provider app to manage paired users, and management tools and analytics for scaling care. Members also have access to medical assistants who support prescriptions, lab orders, records, referrals and cost guidance. The company says its secure platform is purpose-built to scale and support unexpected spikes in volume and is scalable to millions of members. SteadyMD offers services to individuals and through partners and employers across all 50 U.S. states. The recent $6 million Series A financing is intended to expand the company’s technology and online services for continuous care. SteadyMD offers ongoing, continuous, and dedicated primary care delivered online through web, mobile, phone, secure text, and video chat interfaces. Patients begin with a comprehensive one-hour video appointment with a SteadyMD doctor, who remains available afterward via secure messaging, phone calls, and video appointments. The platform hosts all patient medical records, including records from past doctors and hospitals. SteadyMD has launched eight specialized online primary care practices focused on categories such as Bodybuilding, Strength Training, Functional Fitness, Running, Triathlon, LGBTQ, Diabetes, and General Health. The company is led by CEO Guy Friedman and Co-Founder/COO Yarone Goren. It intends to use the newly raised funds to accelerate business expansion. SteadyMD is based in St. Louis, Missouri, and also has offices in Westlake Village, California.