Led · Series B · Apr 2018

Traackr provides an influencer relationship management platform that consolidates discovery, management and performance analytics for marketer-led influencer programs. The platform offers targeted searches and customizable analytics to help marketers identify and partner with relevant influencers to obtain and retain customers. Global brands such as Microsoft, L’Oreal, SAP, Travelocity, Honda and the Coca-Cola Company use Traackr across departments and geographies. Led by founder and CEO Pierre-Loïc Assayag, the company operates across San Francisco, Boston, New York, Paris and London. Traackr will use the new funding to accelerate sales, marketing and customer success globally. To date, Traackr has raised a total of $14.4 million. TRAACKR is an online influence-discovery platform that finds and ranks influencers across a range of topics. The company offers discovery tools and plans to build out its analytics platform. It says it will use the $1 million Series A to accelerate growth, add personnel, and expand into verticals beyond marketing and communications. The round was led by Launch Capital and Tollman Capital Partners, with participation from a prominent group of entrepreneurs and Super Angels; AngelList helped close the financing. TRAACKR says it built a client base and business on revenue prior to the raise, which leadership cites as evidence of the team's skill and resilience. The company is relocating from Cambridge to San Francisco to support its next stage of growth.