Participated · Series A · May 2024

Launched in April 2022 by brothers Agam Choudhary and Saksham Jain, Kyari is the flagship brand of Select Brands and focuses on selling plants that are cultivated in-house and shipped directly to consumers. The company offers a broad catalogue designed to match different indoor and outdoor environments, which has quickly attracted attention from botanists and hobbyists. Kyari currently generates approximately Rs 1.5 crore in monthly sales and booked Rs 4 crore in revenue during its first fiscal year (FY23). Looking forward, management plans to enter multiple categories by launching new brands while continuing to scale Kyari. Roughly 70 % of newly raised capital is earmarked for accelerating Kyari’s existing operations, with the remaining 30 % allotted to upcoming sub-brands. These initiatives include expanding into new markets and broadening the product range to deepen customer engagement.