23 Broadway combines performance marketing expertise with a proprietary AI system called Atlas to determine optimal customer acquisition costs and predicted lifetime value. The company integrates non-dilutive capital deployment with marketing execution across major ad platforms, enabling partners to scale without building their own tech and marketing stacks. 23 Broadway’s performance team helped Betty capture an 18% market share in Ontario. With the new $3 million Seed financing, the company plans to further develop Atlas, enhance predictive modelling, and build AI-driven retention marketing models for gaming clients. It also intends to onboard additional partners seeking scalable user acquisition financing solutions.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026