2ULaundry operates a mobile laundry pickup and delivery service and offers a subscription with a guaranteed one-day turnaround, standard cleaning, linen service, and hang-dry options. The company pairs its pickup service with brick-and-mortar LaundroLab locations (founded 2020) that feature high-end amenities including top-of-the-line equipment, kids' play areas, lounge access, free Wi‑Fi and arcade games. 2ULaundry is pursuing aggressive physical expansion and franchising: it plans to add 20 new locations this year, is targeting national business partnerships with gyms, fitness studios and Airbnb hosts, has sold 108 licenses, and there are currently 29 LaundroLab owners. Management aims to open 25 new stores in the next 12 months and build a team with over 350 hires. The company raised $20M in a Series B led by Level 5 Capital Partners and has now raised $25.4M to date; proceeds will be used to scale physical locations and support franchise growth. The team positions its offerings within the broader $46B laundry and dry-cleaning industry, targeting habit-based, convenience-oriented services to save customers time. 2ULaundry provides laundry pickup and delivery services including wash-and-fold, eco-friendly dry cleaning and repairs. The company emphasizes environmental sustainability, using eco-friendly detergent, garment bags and recyclable hangers. Service areas include the Charlotte metro, Ballantyne, Matthews, Pineville and Fort Mill. 2ULaundry began as a project at Wake Forest University and was founded less than a year ago. John Alexander Smereczniak is the company’s chief executive officer. According to a Securities and Exchange Commission filing, the company raised capital via a Reg D securities offering.

Total raised

$20M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2023