4AM was founded by Jade Beguelin and Sabrina Sade as a science-backed skincare brand focused on reinventing the facial wipe category. Its flagship product, Clean Sheets, are credit-card-sized, individually wrapped micellar wipes infused with centella asiatica, calendula, vitamin B5, and glycerin that serve as a cleanser, toner, and treatment in one step. The company's broader lineup includes Rise Serum, Rest Serum, and Overtime Undereye Masks. 4AM is already in wide retail distribution, available in 1,745 Target stores nationwide and sold through Revolve, Bloomingdale's, and C.O. Bigelow. Following the seed raise of over $4M, the company plans to accelerate retail launches, scale operations, and make senior hires in operations and retail, and has added Charlotte Pitt to lead finance and operations.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026