7 Degrees built a mature graph database and launched PeopleMaps in October 2009 as the first application to leverage that technology. PeopleMaps automatically searches a user’s contacts from Outlook, LinkedIn, Facebook, Gmail and Yahoo while also searching public Internet sources. The application’s graph engine analyzes the aggregated data to determine connection paths to any person or company and can pull in public bios. The product is positioned for CRM use—helping salespeople discover key connectors and prioritize pipelines by relationship strength—and is also used by recruiters. Founded in 2007, the company emphasizes its underlying graph technology as the core asset. Financially, the startup has raised a total of $8 million to date. 7 Degrees’ flagship product, PeopleMaps, aggregates contacts from Outlook, LinkedIn, Facebook, Gmail and Yahoo and searches public Internet sources to build a graph of personal and professional relationships. Its graph engine analyzes that data to surface connection paths to any person or company and pulls in public bios when available. The company offers a free consumer version and a professional edition optimized for sales teams that integrates with Salesforce via the AppExchange. The CRM-focused app imports contacts into Salesforce, ranks sales prospects by the strength of personal and professional connections, and lets managers assign leads to the salesperson with the most relevant ties. Sales teams can also view maps of each employee’s relationships to tap the organization’s collective network. PeopleMaps’ professional edition is priced at $49 per user per month and the company has received seed backing of $1.2 million.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2010