8fit is a mobile health and fitness app that delivers personalized workout and meal plans, combining HIIT and yoga workouts with ingredient‑based meal plans. The app customizes plans by food group or specific ingredients and tailors programs to users' fitness level and goals such as weight loss, muscle gain, or improved endurance. Launched in 2014 by Pablo Villalba and Pedro Solá and headquartered in Berlin, 8fit reports 10 million registrations with more than 50% of those based in the U.S. A source says the company generates more than $1 million in monthly recurring revenue from subscription sales. 8fit plans to focus growth on the U.S. market and will use new funding to invest in editorial content, aiming to position itself as a media company as much as a tech company. The company views incumbent services like Weight Watchers as primary competitors in the transition to mobile. 8fit offers custom workout plans and meal programs created by fitness and nutrition experts, with a focus on simple at-home exercises. The app is free with a paid Pro tier that provides customised meal plans, personal coaching and additional workouts (priced $25 per 3 months or $60 annually). Launched in early 2014 and co-founded by Pablo Villalba and Pedro Solá, 8fit reports more than 9,500 paid subscribers and a 25–30% monthly growth rate in recent months. Marketing (mainly Facebook and AdWords) reportedly has positive ROI, allowing repeatable acquisition campaigns. The user base is concentrated in the U.S. (about 65%) and is roughly 75% women; the team aims to broaden content and user balance over time. The company plans to expand beyond home workouts to gym plans, yoga and may open the platform to third-party trainers and nutritionists with a revenue-share model next year. 8fit is a mobile app positioned as “fitness for the rest of us,” guiding users to long-term fitness goals through personalized plans. Upon signup the app collects body-weight and body-fat information and asks goal-oriented questions to tailor workouts and nutrition. Features include fat-burning workouts, weight-loss nutrition ideas, performance tracking, in-app tutorials, a weight tracker, and an in-app coach that responds within hours. The product is freemium: many features are free while advanced offerings such as meal plans, a personalized coach, and customized workouts are paid. The app emphasizes short, 15-minute routines and a variety of program types from metabolic endurance to interval training and unconventional “sports” selections. The team is a three-person group currently based in Berlin, led by founder Pablo Villalba.

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Sep 2017