Ace Metrix offers a software-as-a-service platform that assesses and acts on the creative effectiveness attributes of television and online video advertising. Its Ace Metrix LIVE platform provides real-time advertising campaign optimization and houses the largest database of its kind with more than 16,000 scored ads across 75 categories and over 12,000 quantitative and qualitative data points. The company’s Creative Lifecycle Management framework enables marketers to pre-test, target, and trend advertising with complete comparability and competitive context. Ace Metrix says it serves many of the top national television advertisers and targets the $71B TV advertising sector and the emerging video advertising segment. Management stated it is on track to continue a 100% growth rate through 2012. The company is privately held and backed by leading venture and industry investors named in the announcement. Ace Metrix is a Los Angeles-based provider of real-time television advertising analytics. Its core product is a syndicated Software as a Service (SaaS), launched in June 2009, that delivers standardized metrics enabling advertisers to benchmark ads within their brands and against competitors. The company serves large national advertisers including Big Lots, Coldwell Banker Real Estate Corp., Microsoft, Nintendo and Nissan North America. In June 2010 Ace Metrix received a strategic investment from WPP Digital and entered a collaboration to promote its products to WPP clients and to develop new television advertising measurement solutions. As part of the arrangement, Mary Ann Packo, CEO of Millward Brown North America (a WPP company), will join Ace Metrix’s board. No financial terms of the investment were disclosed in the article. Ace Metrix provides online television advertising analytics and measures ad effectiveness for online television. The company is described as a fast-growing provider of advertising effectiveness measurement services. It closed a $6.0M Series B financing to support its operations. The funds will be used to expand sales and marketing. In conjunction with the funding, Pete Sinclair of Leapfrog Ventures will join Ace Metrix's board. The company is based in Los Angeles, CA.

Total raised

$14M

Funding rounds

3

Latest round

Series C

Latest activity

May 2012