Ad2games operates a user-acquisition and traffic-monetisation platform that helps game advertisers find and retain quality, monetizable players across channels such as native advertising, YouTube and Twitch. The company counts more than 150 games publishers as clients, including Tencent, Gameforge and Goodgame Studios, and claims 4,000-plus media partners. It has offices in Berlin, San Francisco and Seoul and plans to use the new capital to grow its presence in São Paulo and additional Asian markets. The fresh $9 million Series A will be used to invest in the platform and to beef up the startup’s engineering headcount. Backers include HitFox Group — which acquired Ad2games in 2012 — 3TS Capital Partners and members of Ad2games’ management team. Ad2games positions itself to deliver higher-quality, longer-term monetizable gamers rather than short-term installs.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2014