Participated · Series C · Jul 2020

According to the provided DealMonitor snippet, Zeotap raised 25 million. The article text does not specify the currency of the 25 million amount. No investors, financing instrument (equity, debt, etc.), valuation, or round type are mentioned in the supplied text. The snippet contains no information on Zeotap's product, business model, founding year, location, revenue, user metrics, or future plans. Only the headline-level fundraising figure is reported in the provided article text. Further detail will require consulting the full article or additional reporting. Zeotap provides an enterprise customer data platform designed for comprehensive 360° customer identity, rapid deployment, low-latency real-time performance, and out-of-the-box connectivity in a privacy-first world. Its platform helps brands deliver personalized omni-channel customer experiences while ensuring compliance. The company serves major customers including Virgin Media O2, Sky, REWE, and Audi. Recent strategic investment activity signals a focus on accelerating enterprise CDP market growth and strengthening its position in the telecom sector. Leadership is headed by CEO and founder Daniel Heer. The article notes an investment was received but does not disclose financial terms. Zeotap provides a Customer Data Platform that helps brands unify, enhance and activate customer data cookieless while centering consumer privacy and compliance. The company is led by founder and CEO Daniel Heer. It recently launched Predictive Audiences, enabling users to create and activate machine-learned segments without requiring data science expertise. Zeotap is a founding member of ID+, a universal marketing ID initiative. The company works with over 80 of the world’s top 100 brands, including DER Touristik, P&G, Nestlé and Virgin Media. It says the new funding will be used to continue expanding its business reach. Zeotap builds a customer identity platform that combines a company’s first-party data with additional data sources to create unified customer profiles. Its core offerings include a customer data platform, ID resolution (which the company says is the largest marketing identity graph) and a consent-based, tokenized universal ID+ product. The platform links offline identifiers (phone, email, addresses) with online signals and aggregates inputs from roughly 112 providers. Zeotap sells to publishers, brands and data partners and is active in 14 markets. Founded in Berlin, it now operates out of New York, Bengaluru and the U.K. The company positions its products as privacy-first alternatives as cookies are deprecated and marketers shift strategy in the wake of COVID-19. Zeotap is a SaaS-based customer intelligence platform that enables brands to unify first-party data, perform identity resolution and enrichment, run analytics and modeling (including in data clean rooms), and activate to 100+ partners in the marketing ecosystem. Since its 2014 inception it has evolved from a diversified data company to an integrated CIP used by over 70 of the top 100 global brands across more than a dozen countries in Europe, North America, Latin America and APAC. The company emphasizes privacy and security—having secured ePrivacy GDPR certification (2016) and maintaining ISO 27001 and CSA STAR certifications—and many team members hold IAPP, CCISO and CISSP credentials. Financially, Zeotap reported a 431% year-over-year increase in revenue run rate in the previous accounting year and has closed an oversubscribed $42M Series C. Half of that new investment was secured this year and the remainder was raised last year from existing backers. With the funding Zeotap will continue investing in its customer intelligence platform and double down on ID+, its recently launched universal marketing identity solution to address identity resolution challenges arising from cookie/identifier restrictions and tighter regulation.

Participated · Series A · Dec 2014

Ad2games operates a user-acquisition and traffic-monetisation platform that helps game advertisers find and retain quality, monetizable players across channels such as native advertising, YouTube and Twitch. The company counts more than 150 games publishers as clients, including Tencent, Gameforge and Goodgame Studios, and claims 4,000-plus media partners. It has offices in Berlin, San Francisco and Seoul and plans to use the new capital to grow its presence in São Paulo and additional Asian markets. The fresh $9 million Series A will be used to invest in the platform and to beef up the startup’s engineering headcount. Backers include HitFox Group — which acquired Ad2games in 2012 — 3TS Capital Partners and members of Ad2games’ management team. Ad2games positions itself to deliver higher-quality, longer-term monetizable gamers rather than short-term installs.