Adelphic is a Waltham, Mass.-based mobile advertising demand-side platform (DSP) founded in 2010 and led by CEO Michael Collins. The company provides patented technology for mobile programmatic buying that enables marketers to deliver precise communications. Its platform focuses on increasing advertising performance and return on investment for clients. Adelphic plans to use its recent funding to expand internationally across Europe, the Middle East and Asia and the Asia Pacific regions. It will also invest in developing advanced mobile and cross-device targeting technology. The company secured $11M in Series B financing to support these initiatives. Adelphic Mobile provides a mobile advertising platform designed to help brands target their ads to reach consumers at the right time and place to make a purchase decision. The company was founded in 2010 by Jennifer Lum and Changfeng Wang and is based in Boston, MA, with offices in New York City, Chicago and San Francisco. Adelphic intends to use its new funding to accelerate product development and scale operations. The company is currently hiring to support that growth. In conjunction with the financing, Rich Miner of Google Ventures joined the board. No revenue or user metrics were disclosed in the article. Adelphic Mobile was founded by former Quattro Wireless colleagues Jennifer Lum and Changfeng Wang and focuses on solving mobile advertising targeting challenges. The company developed an "AudienceCube" targeting technology and a Predictive Data Platform that can be sold to advertisers and publishers to optimize campaigns. Adelphic says the platform can enable partners (for example, a publisher like TechCrunch) to predict which readers fit specific demographics and target ads accordingly. Early tests, which began in the third quarter of last year, reportedly showed dramatic improvement in campaign results. The company is positioning its technology to unlock brand badges and give advertisers new insight into who their mobile ads are reaching. Financially, Adelphic announced a $2 million seed financing to support these efforts.

Total raised

$23M

Funding rounds

3

Latest round

Series B

Latest activity

Dec 2014