• Bidtellect

  Led · Series B · Jul 2015

  Bidtellect offers a suite of native advertising products including a native demand-side platform (nDSP), a native supply-side platform (nSSP), and an open native programmatic exchange built on the IAB OpenRTB 2.3 specification. The platform handles in excess of 500 million auctions each day. The company says it will use new funding to expand capabilities in programmatic and content recommendation, invest in technology infrastructure and product development, and accelerate in-market sales in Europe and Asia. The release positions Bidtellect as a global leader in native advertising technologies and solutions. Bidtellect was launched in 2013 and is headquartered in Delray Beach, Fla. Its recent Series B follows a prior $4.4 million Series A raised in 2012.

• Adelphic

  Led · Series B · Dec 2014

  Adelphic is a Waltham, Mass.-based mobile advertising demand-side platform (DSP) founded in 2010 and led by CEO Michael Collins. The company provides patented technology for mobile programmatic buying that enables marketers to deliver precise communications. Its platform focuses on increasing advertising performance and return on investment for clients. Adelphic plans to use its recent funding to expand internationally across Europe, the Middle East and Asia and the Asia Pacific regions. It will also invest in developing advanced mobile and cross-device targeting technology. The company secured $11M in Series B financing to support these initiatives. Adelphic Mobile provides a mobile advertising platform designed to help brands target their ads to reach consumers at the right time and place to make a purchase decision. The company was founded in 2010 by Jennifer Lum and Changfeng Wang and is based in Boston, MA, with offices in New York City, Chicago and San Francisco. Adelphic intends to use its new funding to accelerate product development and scale operations. The company is currently hiring to support that growth. In conjunction with the financing, Rich Miner of Google Ventures joined the board. No revenue or user metrics were disclosed in the article. Adelphic Mobile was founded by former Quattro Wireless colleagues Jennifer Lum and Changfeng Wang and focuses on solving mobile advertising targeting challenges. The company developed an "AudienceCube" targeting technology and a Predictive Data Platform that can be sold to advertisers and publishers to optimize campaigns. Adelphic says the platform can enable partners (for example, a publisher like TechCrunch) to predict which readers fit specific demographics and target ads accordingly. Early tests, which began in the third quarter of last year, reportedly showed dramatic improvement in campaign results. The company is positioning its technology to unlock brand badges and give advertisers new insight into who their mobile ads are reaching. Financially, Adelphic announced a $2 million seed financing to support these efforts.

• Core2 Group

  Led · Equity · Sep 2014

  Core2 Group offers a platform that tracks digital activity data from website, email and machine-to-machine traffic to produce daily predictive insights on business, brand and economic performance. The company’s solutions are built on its Digital Footprint Data™, a daily global data source covering more than 1.3 million companies and 5,000 brands across 150+ industries in around 200 countries. Core2 serves multiple verticals including capital markets, small-business credit risk, small-business prospecting and performance, global economic insights, private equity and brand momentum. Led by CEO and founder Tom Dailey, the company intends to broaden business development efforts and bolster its data analytics team to expand international coverage. Core2 also plans to continue enhancing its predictive solutions and increase data acquisition efforts. Financially, the company announced a $4.3M first round of funding to support these initiatives.

• UberMedia

  Participated · Equity · May 2014

  UberMedia started as a creator of social apps such as UberSocial, Echofon, and Plume and has shifted its focus to the UberAds platform. UberAds, launched a year earlier, uses data—particularly from its social apps—to find correlations between tweets and consumer intent and to optimize mobile ad campaigns. CEO Bill Gross said his mission is "to reinvent mobile advertising." The company reported revenue growth of 300% in 2013. UberAds reaches more than 400 million devices and delivers about 4 billion impressions each month. Chief Revenue and Marketing Officer Michael Hayes described how the product uses data to help marketers reach desirable audiences. UberMedia develops and aggregates third-party Twitter clients and apps, having bought clients such as Echofon and UberTwitter and becoming the largest owner of Twitter clients besides Twitter itself. The company focuses on monetizing Twitter through its apps and partnerships, including custom apps and skins with celebrities like Ashton Kutcher and 50 Cent, with plans for similar partnerships in the future. UberMedia reports a user base of more than 5,000,000 users and users of its apps tweet over 200 times per second, representing roughly 13% of all Twitter traffic. Financially, the company has raised a total of $26.6M to date, including a recent $5.6M investment from Burda Digital (via DLD Ventures) and an earlier $17.5M round earlier in the year. The new investment is described as strategic and will be used to further grow UberMedia’s user base in the U.S. and internationally. The company has had friction with Twitter—Twitter bought TweetDeck when UberMedia tried to acquire it, and Twitter temporarily shut down some UberMedia apps citing Terms of Service concerns. UberMedia develops applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. Its products include UberTwitter, Echofon and Twidroyd, leading Twitter apps on BlackBerry, iPhone and Android, respectively, and UberMarket to help users increase followers. The company says its goal is to enhance the Twitter experience and to be the best partner with Twitter in growing and enhancing their ecosystem. Leadership emphasized expanding the number and variety of people engaged with Twitter and providing advertisers targeted, relevant ways to reach consumers through its user-experience innovations. UberMedia is headquartered at Idealab in Pasadena, California. The article notes the company completed a financing round led by Jim Breyer of Accel Partners with participation from existing investors.

• Kinetic Social

  Led · Series B · Apr 2014

  Kinetic Social offers a SaaS social marketing platform aimed at building brand value and driving sales by designing and managing campaigns across social, display and the mobile open web. The company is a Facebook Marketing Partner, a Twitter Official Partner and a Pinterest Ads API Partner. Kinetic provides content management services alongside its core marketing technology. Led by CEO Don Mathis, the company has offices in Toronto, Chicago and San Francisco in addition to its NYC base. The company previously raised $21M and recently closed additional financing to support product and service expansion. It intends to use the new funds to enhance development of its core marketing technology platform and to facilitate expansion of its content management services. Kinetic Social is a New York City provider of a social data and marketing technology platform that analyzes social context data aggregated from a universe of digital sources. Led by CEO and co-founder Don Mathis, Kinetic offers a SaaS social data ad platform and a proprietary engagement engine that delivers insights and predictive modeling to optimize full-funnel marketing. The company partners with Facebook and Twitter and develops technologies connected to those partnerships. Kinetic intends to use the newly raised funds for technology enhancements and product extensions for its SaaS offering and engagement engine. The company completed the second and final phase of a management-led buyout associated with its founding in 2011. Kinetic Social provides Fortune 500 brands and agencies with a platform for social, display and mobile advertising built around a machine-learning architecture. Its platform integrates social, trend and proprietary data to achieve cross-platform effectiveness and deploys a patent-pending statistical optimizer anchored by advanced predictive modeling algorithms. The company intends to use the Series A proceeds to extend its machine learning optimization engine, develop a cross-channel data trend and analytics engine, and expand a self-service client platform. The recent financing included an $8M initial close of a Series A and a venture term debt facility. Equity capital was provided by Blue Chip Venture Company and the debt facility by Gibraltar Business Capital. Leadership includes CEO and co-founder Don Mathis and Chief Strategy Officer Carree L Syrek, and the company is hiring.

No current team members are available.