AdMoment presents itself as "today’s leading player in the Russian market for programmatic mobile ad buying." The startup has developed real-time bidding (RTB) technology that enables advertisers to automatically define targeting based on parameters such as location, time, device type, connection type, and app category. Its data-driven approach is intended to boost campaign performance while reducing campaign management and optimization effort. AdMoment was founded in August 2012 and launched its first ad campaign in January 2013. The company says it has managed over 100 campaigns to date and processes approximately five billion ad requests each month. It operates in a rapidly growing Russian mobile advertising market, which the article cites as around 90 million mobile users and market-size estimates rising from $40M in 2012 to at least $111M (or $150M per AdCamp) in the current year.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2013