Adrenalead is a Lyon-based startup founded in 2018 that provides a marketing platform enabling e-merchants and retailers to design and distribute Web Push Notifications to users on desktop and mobile. The platform uses AI and predictive and behavioural targeting algorithms to send the right message at the right time to the right person. Adrenalead positions Web Push Notifications as a transparent, consent-based alternative to traditional digital advertising, addressing concerns like brand-image deterioration, lack of transparency, fraud, and adblocker adoption. It also offers a suite of audience extension solutions, including look-alike targeting in real time. The company has raised €1 million from SIDE Capital with support from BPI France to accelerate development of its network and extend its influence across Europe. Adrenalead aims to help brands regain control of their audiences while respecting user privacy and evolving data protection expectations.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2020