AdRoll provides a retargeting platform that enables brands of all sizes to create personalized ad campaigns based on their own website data across large display inventory sources including Google AdX, Twitter and Facebook. Led by Adam Berke, Greg Fulton and Lauren Vaccarello, the company serves over 15,000 active advertisers in more than 100 countries, with clients including Zendesk, New Relic and Alex and Ani. Vaccarello recently published The Retargeting Playbook, a guide to retargeting for marketers. The company recently launched AdRoll Retargeting for Mobile and intends to deepen its cross-device offering to reach customers on mobile devices. AdRoll plans to use the newly raised funds to expand its product portfolio and accelerate its mobile and cross-device efforts. The company is based in San Francisco and had previously raised $19m. AdRoll offers an online ad retargeting platform that targets ads to consumers based on their past behavior. The company reported it quadrupled revenue and became profitable in 2011. It says it has more than 5,000 customers and is adding almost 500 new ones every month. Product plans mentioned include increasing the reach of its real-time inventory and introducing mobile, video, and social products. AdRoll was announced as an initial partner on the Facebook Exchange and is dedicating engineering resources to the exchange. The company emphasizes using customer data to push retargeting beyond simple cart-abandonment ads. AdRoll operates a SaaS retargeting platform (including LiquidAds) that enables personalized display advertising and real-time bidding via its RTBuddha technology. The company serves customers such as Microsoft, Hipmunk, BustedTees, and the Portland Trail Blazers. AdRoll has been scaling infrastructure—hiring engineers (including hires from Rivet Games), opening a new data center, and preparing a revamped SaaS dashboard UI—to handle large datasets and growing customer demands. The company recently rebranded with a new logo and color scheme as it seeks broader enterprise credibility. AdRoll reported substantial 2011 growth with a 414% increase in revenue, 400% increase in ad impressions, and a 334% rise in customers to more than 3,500. The article notes that AdRoll is now profitable.

Total raised

$89M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2014