• TUNE

  Participated · Series B · Jan 2015

  TUNE provides an enterprise SaaS platform for marketers and supply-side partners to measure the performance of mobile marketing across desktop and mobile. The company serves customers including UBER, Sephora, Trulia, Alaska Airlines, EA and Supercell. Founded by twin brothers Lucas and Lee Brown and run by partner and CEO Peter Hamilton, TUNE employs 250 people in Seattle and has additional offices in San Francisco, NYC, Seoul, London, Berlin and Tel Aviv. TUNE raised $27M in funding and intends to use the proceeds to expand globally. The round was led by Icon Ventures (formerly Jafco Ventures) with participation from Performance Equity Management and Accel Partners. The company focuses on enterprise mobile-marketing measurement and platform services for marketers and supply-side partners. HasOffers is a Seattle-based provider of SaaS attribution analytics solutions, founded in 2009 by twin brothers Lucas and Lee Brown. The company offers two main SaaS products: HasOffers.com, a white-labeled platform for networks and agencies to manage performance advertising programs, and MobileAppTracking.com, which attributes installs, in-app engagement and purchases back to ad partners. Customers and partners cited include Bucksense, Tapjoy, SponsorPay, Applift, PocketMedia, OfferMobi, Crobo, Tapit and mobile partners such as SuperCell, HotelTonight, Spotify, LivingSocial, Electronic Arts, Square and Yahoo!. Led by CEO Peter Hamilton, HasOffers was bootstrapped prior to this fundraise and had 79 employees at the time of the report. The company intends to use the funds to expand its engineering organization and accelerate development of its tools.

• Tune

  Participated · Series B · Jan 2015

  Tune is an enterprise platform for mobile marketing, originally known as HasOffers, whose core offerings include HasOffers (ad network management) and MobileAppTracking (campaign attribution and performance analytics). The company says it has reached a $60 million revenue rate and serves customers including Uber, Sephora, Trulia, Alaska Airlines, EA, and Supercell. Tune reports being used by 60 percent of the top 20 grossing apps in the App Store. Management says ad attribution is now table stakes and the company is building a unified dashboard for paid and organic activity. Tune plans to launch new products over the next few quarters after increasing product development and making acquisitions such as MobileDevHQ to bolster organic analytics. The company was founded by twin brothers Lucas and Lee Brown and is led by CEO Peter Hamilton.

• Adroll

  Participated · Equity · Apr 2014

  AdRoll provides a retargeting platform that enables brands of all sizes to create personalized ad campaigns based on their own website data across large display inventory sources including Google AdX, Twitter and Facebook. Led by Adam Berke, Greg Fulton and Lauren Vaccarello, the company serves over 15,000 active advertisers in more than 100 countries, with clients including Zendesk, New Relic and Alex and Ani. Vaccarello recently published The Retargeting Playbook, a guide to retargeting for marketers. The company recently launched AdRoll Retargeting for Mobile and intends to deepen its cross-device offering to reach customers on mobile devices. AdRoll plans to use the newly raised funds to expand its product portfolio and accelerate its mobile and cross-device efforts. The company is based in San Francisco and had previously raised $19m. AdRoll offers an online ad retargeting platform that targets ads to consumers based on their past behavior. The company reported it quadrupled revenue and became profitable in 2011. It says it has more than 5,000 customers and is adding almost 500 new ones every month. Product plans mentioned include increasing the reach of its real-time inventory and introducing mobile, video, and social products. AdRoll was announced as an initial partner on the Facebook Exchange and is dedicating engineering resources to the exchange. The company emphasizes using customer data to push retargeting beyond simple cart-abandonment ads. AdRoll operates a SaaS retargeting platform (including LiquidAds) that enables personalized display advertising and real-time bidding via its RTBuddha technology. The company serves customers such as Microsoft, Hipmunk, BustedTees, and the Portland Trail Blazers. AdRoll has been scaling infrastructure—hiring engineers (including hires from Rivet Games), opening a new data center, and preparing a revamped SaaS dashboard UI—to handle large datasets and growing customer demands. The company recently rebranded with a new logo and color scheme as it seeks broader enterprise credibility. AdRoll reported substantial 2011 growth with a 414% increase in revenue, 400% increase in ad impressions, and a 334% rise in customers to more than 3,500. The article notes that AdRoll is now profitable.

• EdgeCast

  Led · Equity · Jul 2013

  EdgeCast Networks is a content delivery network (CDN) that helps companies accelerate and deliver static and dynamic content to end users. Led by Chairman and CEO Alex Kazerani and based in Santa Monica, CA, the company serves major customers including Yahoo!, Tumblr, Pinterest, Twitter, WordPress, Sony, Hulu and Imgur. EdgeCast plans to use recent financing to develop and launch new web acceleration, routing and security services and to further strengthen its intellectual property portfolio. The company also intends to expand its global network and grow international sales and marketing efforts. The article notes the company is heavily hiring in Santa Monica, signaling operational expansion. No revenue or user metrics were disclosed in the article. EdgeCast is a content-delivery network that helps websites deliver multimedia (video, music, live streams) to end users. The company emphasizes a flexible, pay-as-you-go pricing model with no fixed bandwidth contracts. EdgeCast serves over a thousand clients, including IMAX, WordPress, ESPN, Kelloggs, LinkedIn and Lionsgate, and has grown from roughly 300 customers in early 2009 to more than 1,000. Management says it has been profitable since the fourth quarter of 2009. The company is expanding its product pipeline and plans to accelerate development and launches. To support that growth it is adding staff and expanding sales and marketing programs, while growing its delivery network and working with resellers like Deutsche Telekom. EdgeCast is also targeting smaller businesses through partnerships such as the pay-as-you-go offering with ClickStreamTV. EdgeCast is a content-delivery network (CDN) focused on delivering rich media such as live video and music for websites and streaming services. It differentiates itself by charging customers for bandwidth instead of lumping bandwidth costs into other CDN services, which should allow customers to see bill decreases as bandwidth costs fall. The company counts IMAX as a recognizable customer. The broader CDN market is estimated around $800 million, with Akamai controlling about half, underscoring a competitive landscape. EdgeCast closed a $6 million Series B that brought total financing to $10 million and plans to use the new funds to expand internationally, scale network capacity, enhance features, and market to more businesses. Its investor base includes Steamboat Ventures and earlier backers such as Mark Amin and Jon Feltheimer.

• Kabam

  Participated · Series D · May 2011

  Kabam develops and publishes free-to-play mobile games, offering both first- and third-party titles on the Apple App Store, Google Play, and Amazon Appstore. In 2012 it launched Kabam Publishing to provide third-party developers access to its platform, distribution channels, data analytics and best practices. The company has more than 850 employees and is headquartered in San Francisco. Kabam's 2013 revenues exceeded $360 million, a 100% increase over 2012; it has created four titles that have each grossed more than $100 million, and Kingdoms of Camelot has grossed more than $250 million. The company is valued at more than $1 billion and is profitable and cash-flow positive. Kabam has been expanding its global footprint and is pursuing expansion into Asia through a strategic partnership with Alibaba. Kabam is a mobile game developer known for titles such as Dragons of Atlantis and licensed franchise games tied to Fast & Furious, Lord of the Rings and The Godfather, and for buying naming rights to UC Berkeley’s Memorial Stadium. The company has generated blockbuster revenue on some titles — games like The Hobbit: Kingdoms of Middle-earth and Kingdoms of Camelot have each generated more than $100 million in revenue. Kabam is expanding into China and plans to launch a Lord of the Rings title in the U.S. later this year that will also serve as its China debut. To support that push, Kabam conducted market and user research on genre and IP preferences and is preparing to culturalize its games for fragmented Android ecosystems and varied payment SDKs. The company faces significant operational challenges in China but views the market as a major opportunity, representing roughly 50% of the global gaming market. Its recent financing has materially improved its financial standing and enabled a strategic distribution partnership in Asia. Kabam is a San Francisco midcore game studio known for titles such as Kingdoms of Camelot and three games among the top 25 grossing iPhone titles in the U.S. The company transitioned from Facebook to mobile platforms and focuses on midcore mobile games. Kabam says it may generate about $300 million in revenue this year, up from $180 million last year. Management reports the company is profitable and had more than $50 million in cash on hand at the time of the article. Cash was roughly $45 million in January, implying a modest increase over six months. CEO Kevin Chou has previously discussed IPO prospects, but the company is currently using other mechanisms to deliver liquidity to employees. Kabam is a developer of mobile midcore and freemium games, known for titles such as Kingdoms of Camelot and The Hobbit: Kingdoms of Middle-Earth. The company pivoted from Facebook midcore games to focus on iOS and Android, where several of its titles rank in the top 50 grossing charts. The Hobbit: Kingdoms of Middle‑Earth performed well, reaching #21 on the U.S. iPhone top‑grossing chart. Kabam has an ongoing partnership using Lord of the Rings/Hobbit intellectual property and is developing another Hobbit title, The Hobbit: Armies of the Third Age, which is in beta and planned for release early next year. Financially, the company has raised about $125 million in venture capital across four rounds. Kabam’s CEO has mentioned loose plans for an eventual IPO, though the article notes public markets have been challenging for freemium gaming companies. Kabam develops hardcore social games that combine the depth of traditional MMO gameplay with social-network connectivity and synchronous play. Its Facebook lineup includes Kingdoms of Camelot, Dragons of Atlantis, Glory of Rome and Global Warfare, all enabling alliances and real-time competition. The company operates a free-to-play business model and grew headcount from 25 to over 400 employees in the past 16 months. Founded in 2006, Kabam has offices in San Francisco and Redwood City, Calif., Beijing and Luxembourg. Kabam expects to release at least five more titles through the end of 2011. Following an $85 million Series D, the company reported total funding of $125 million to support franchise building, international expansion (particularly in Asia) and potential acquisitions.

No current team members are available.