adverCar offers an out-of-home advertising product that mounts easily removable stickers the size of standard ad units on drivers' cars, priced at about $280 for a monthlong campaign. The company matches advertisers to drivers based on desired audiences and installs a GPS in participating cars for the campaign so advertisers receive maps of where their messages were seen. adverCar says it uses methods based on Traffic Audit Bureau standards to estimate how many people saw each ad. The startup positions its sticker approach as a lower-cost alternative to full vehicle wraps, which can cost thousands of dollars. adverCar has worked with dozens of advertisers and more than 5,000 drivers, and has even created a fleet of “adverMoms” to target other mothers. Neil Turner is founder and CEO and regularly demonstrates the product himself by driving cars covered in ads.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2012