Branford Castle Private Equity
150 East 58th Street, 38th Floor, New York, NY, 10155, United States
Overview
Branford Castle is a private market investor focusing on lower-middle-market investments, with a more than 30+ year history of helping to grow businesses. The firm typically makes control investments in companies with less than $15 million of EBITDA and a leadership position in a niche industry. Branford is particularly keen on the strong relationships it develops with its portfolio company managers. Branford has particular expertise in industrials/specialty manufacturing, business services, and logistics.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Financial Services
- Impact Investing
Investment portfolio
- AdverCar
Participated · Seed · Oct 2012
adverCar offers an out-of-home advertising product that mounts easily removable stickers the size of standard ad units on drivers' cars, priced at about $280 for a monthlong campaign. The company matches advertisers to drivers based on desired audiences and installs a GPS in participating cars for the campaign so advertisers receive maps of where their messages were seen. adverCar says it uses methods based on Traffic Audit Bureau standards to estimate how many people saw each ad. The startup positions its sticker approach as a lower-cost alternative to full vehicle wraps, which can cost thousands of dollars. adverCar has worked with dozens of advertisers and more than 5,000 drivers, and has even created a fleet of “adverMoms” to target other mothers. Neil Turner is founder and CEO and regularly demonstrates the product himself by driving cars covered in ads.
Team
No current team members are available.