adwoa beauty, founded in 2017 by Julian Addo, develops concentrated hair-care products that combine natural ingredients with scientific formulation. The brand's lineup comprises 12 hair-care formulas designed to take consumers from wash day through styling. adwoa beauty secured $4M in funding to support its growth. The company plans to deploy the proceeds toward new product development, increasing staffing across the organization, and investing in brand awareness and retail support. The funding was provided by Pendulum. The article does not disclose additional operating metrics.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2022