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The Venture Codex

Pendulum

345 N. Maple Drive, Suite 220, Beverly Hills, CA, 90210, United States

Overview

Strategic investment and advisory platform for founders of color.

Founded

2019

Deals ยท 12mo

0

Links

WebsiteLinkedIn

Stage focus

Series A
Series B

Geographic focus

United Kingdom
United States

Sector focus

Consulting
Finance
Financial Services
Venture Capital

Investment portfolio

11rounds
NAMEDATESIZE
FLY BY JING
Mar 2023Led
$12 MSeries B
Greenwood
Dec 2022Led
$45 MOther Equity
Saltbox
Nov 2022Led
$35 MSeries B
The Lip Bar
Oct 2022Participated
$7 MSeed
Adwoa Beauty
Sep 2022Led
$4 MOther Equity
Spearhead Spirits
Jul 2022Led
$3 MOther Equity
SparkCharge
May 2022Led
$23 MSeries A
Altro (fka Perch)
May 2022Led
$18 MSeries A
PetPlate
Dec 2021Led
$19 MSeries B
A Kids Book About
Aug 2021Led
$7 MSeries A
Nickson Living
Jun 2021Led
$12 MSeries A
FLY BY JING
Mar 2023Led
$12 MSeries B
Greenwood
Dec 2022Led
$45 MOther Equity
Saltbox
Nov 2022Led
$35 MSeries B
The Lip Bar
Oct 2022Participated
$7 MSeed
Adwoa Beauty
Sep 2022Led
$4 MOther Equity
Spearhead Spirits
Jul 2022Led
$3 MOther Equity
SparkCharge
May 2022Led
$23 MSeries A
Altro (fka Perch)
May 2022Led
$18 MSeries A
PetPlate
Dec 2021Led
$19 MSeries B
A Kids Book About
Aug 2021Led
$7 MSeries A
Nickson Living
Jun 2021Led
$12 MSeries A
11
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Pendulum: 11 funding rounds are recorded in the selected participation categories.All available history.
Pendulum: 11 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed01
Series A40
Series B30
Other Equity30

Monthly Deal Activity

Pendulum: 11 deals are recorded across 65 months.All available history.
Pendulum: 11 deals are recorded across 65 months. All available history
MonthDeals
Jun '211
Jul '210
Aug '211
Sep '210
Oct '210
Nov '210
Dec '211
Jan '220
Feb '220
Mar '220
Apr '220
May '222
Jun '220
Jul '221
Aug '220
Sep '221
Oct '221
Nov '221
Dec '221
Jan '230
Feb '230
Mar '231
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Pendulum: Consumer & Lifestyle is the largest displayed sector by deal count (5 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Pendulum: Consumer & Lifestyle is the largest displayed sector by deal count (5 deals). All available history
SectorDeals
Consumer & Lifestyle5
Networks, Cloud & Communication3
Transportation & Logistics3
Fintech2
Enterprise Software2
E-Commerce & Retail2
Food & Agriculture2
Media & Entertainment1
Clean Energy & Sustainability1
Real Estate & Construction1
Social & Community Platforms1

Deal Size Distribution

Pendulum: 11 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Pendulum: 11 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M2
$5M-$10M2
$10M-$25M5
$25M-$50M2
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Pendulum: United States has the largest recorded deal count among the displayed regions (10 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Pendulum: United States has the largest recorded deal count among the displayed regions (10 deals). All available history
RegionDeals
United States10
Europe1
Pendulum: 20 co-investors are shown, with Citi Ventures sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Pendulum: 20 co-investors are shown, with Citi Ventures sharing 2 recorded deals. All available history
Co-investorShared deals
Citi Ventures2
Revolution2
Backstage Capital1
Bank of America1
Black Capital1
Cercano Management1
Cohen Circle1
Concrete Rose Capital1
Cox Enterprises1
Endeavor1
Fearless Fund1
George Kaiser Family Foundation1
Kapor Capital1
Lincoln Property Company1
Marcy Venture Partners1
Mark Cuban Companies1
Motley Fool Ventures1
Playground Global1
PNC Bank1
Popular1

Investment Strategy

Pendulum: Led accounts for 91% and participating for 9% of round participation.All available history.
Pendulum: Led accounts for 91% and participating for 9% of round participation. All available history
CategoryDeals (count)Share (%)
Led1091%
Participating19%
Pendulum: Single-lead accounts for 70% and co-led for 30% of lead dynamics.All available history.
Pendulum: Single-lead accounts for 70% and co-led for 30% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead770%
Co-led330%

Team

Kosha Shah

Managing Director & Deputy COO

Robbie Robinson

Co-Founder and CEO

Ron Mackey

managing director