Aemi was founded by co‑founder and CEO Kim Vu with CTO Hieu Nguyen to address supply‑chain challenges faced by social commerce sellers in Vietnam. The company buys directly from brands on behalf of hundreds of social‑commerce sellers, using its aggregated purchasing power to negotiate lower wholesale prices and guarantee product provenance. It currently focuses on beauty and wellness and provides marketing support such as professional photos and product descriptions to help micro‑influencers sell. Aemi works with sellers who typically have about 10,000 to 30,000 followers and aims to expand into more verticals. The startup plans to build a suite of backend software—inventory, ordering, payment tools and drag‑and‑drop storefronts—to help sellers manage sales across social platforms. Aemi raised $2 million in funding to hire, especially product engineers, to build software for its micro‑merchants.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2022