Affinity offers a relationship-intelligence CRM that automates data capture from emails, calendars and documents, enriches profiles with proprietary data (revenue, staff size, funding) and scores opportunities to improve meeting and deal-closing rates. The platform is aimed at industries with long-term relationships such as investment banking, private equity, venture capital, consulting and real estate. Affinity has analyzed over 18 trillion emails and 213 million calendar events, drives more than 500,000 new introductions and tracks 450,000 deals per month. The company serves over 1,700 customers in 70 countries, including Bain Capital Ventures, Kleiner Perkins, SoftBank Group, Nike, Qualcomm and Twilio. Affinity currently has about 125 employees and plans to grow to over 200 by next year. It intends to use the new funding to expand sales, marketing and engineering to support new products and customers. Affinity is a relationship-intelligence platform that uses patented technology to structure and analyze millions of data points from emails, calendars and third-party sources. The platform applies artificial intelligence to assess relationship strength and highlight the best paths to warm introductions. It provides companies in financial services, real estate and technology with a holistic, centralized and automatically updated view of their networks without manual upkeep. Affinity intends to use the new funding to continue building and improving its platform. The company is based in San Francisco and was founded in 2014 by Ray Zhou and Shubham. As of this round the company has raised a total of $40.5 million. Affinity offers an investor-focused CRM that searches across calendars, emails, existing CRM tools and third-party data to answer questions like "Who introduced us to the most companies in New York?" or "Who haven’t I called in a month?" The software can automatically update contact information and meetings based on its data searches, reducing time spent on basic data entry. The company has launched a beta signup and raised $13.5 million to build out the toolkit. The financing round was led by 8VC and includes participation from Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment and angel investors. Co-founders Ray Zhou and Shubham Goel began the project while students at Stanford and previously worked on an earlier product known as Robyn in 2014. Joe Lonsdale, Affinity’s chairman and the founder of 8VC, has been involved since the founders' early work and said the product helps 8VC allocate resources and will influence how firms work in the future.

Total raised

$120M

Funding rounds

3

Latest round

Series C

Latest activity

Sep 2021