Aforza develops cloud and mobile apps for consumer goods companies, leveraging Salesforce and Google Cloud and using AI to recommend products and predict retailer orders based on promotions and pricing. The platform is designed to help CPGs digitize distribution and customer engagement to reduce unprofitable promotions and out-of-stock losses. Founded in 2019 and based in London, Aforza says it already works with customers in 20 countries. The company plans to open a U.S. headquarters in the Northeast, double its headcount over the next six months, and increase investment in R&D, new product tiers, digital assets and payments. Leadership are veterans of Salesforce and say the pandemic validated demand for their technology. Aforza previously raised an undisclosed seed and is now using the new funding to accelerate international expansion and product development.

Total raised

$22M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2021