Agrim operates a minimalistic marketplace and order-management system that connects manufacturers and offline agri-input retailers, allocating manufacturers to orders and coordinating pickup and last-mile delivery. The platform covers four main categories (seeds, agrochemicals, nutrition and tools) with roughly 30,000 SKUs today and uses pricing-intelligence algorithms to set dynamic prices. Agrim also offers credit to retailers (about 10% currently use it) and plans to expand that to 30% by extending credit terms. The company claims a network of 1,200 manufacturers and 25,000 retailers serving 15 million farmers. Agrim plans to expand its catalog to 150,000 items over three years, add animal feed and irrigation equipment categories, and roll out private-label agri-inputs within six months. The startup was founded in April 2020 and is focused on expanding into southern and western Indian states including Telangana, Karnataka, Tamil Nadu and parts of Maharashtra. AGRIM operates a B2B digital platform that connects retailers directly with manufacturers and provides solutions for distribution, credit, logistics and marketing. It serves agri-input categories including seeds, fertilizer, crop protection, animal nutrition and farm implements. The company works across 500 districts with over 2,500 manufacturers and 170,000 retailers on the platform, and expects to clock annualised GMV of USD 100 million in 2022. AGRIM reports unit-level profitability and plans to use new capital for talent acquisition, embedded fintech product development and scaling operations. The startup aims to build the largest digital platform for India's USD 50 billion agri-inputs industry. Based in Gurgaon, AGRIM was founded in April 2020 by Mukul Garg and Avi Jain.

Total raised

$27M

Funding rounds

2

Latest round

Series B

Latest activity

Aug 2024