Ahalogy provides a Pinterest-focused marketing solution that helps brands source, optimize and scale content on the Pinterest platform. The company is an official Pinterest Marketing Developer Partner and positions itself as the "Marketer’s Solution for Pinterest." Ahalogy serves several of the U.S.’s leading consumer brands and operates from a headquarters in Cincinnati with additional offices in New York City, Chicago, San Francisco, Los Angeles, and Stuttgart. To support its next stage of growth the company recently hired senior executives to lead engineering and revenue (including a former Netflix engineering lead and a veteran sales leader). Ahalogy announced $8 million in new funding to accelerate growth and scale its engineering and data science teams. The funding mix includes debt financing and increased investment from existing backers. Ahalogy provides a Pinterest-focused marketing platform that sources content, schedules pins with an optimization algorithm, and drives traffic for brands on a pay‑per‑performance basis rather than subscription SaaS. The company operates a content network of over 1,000 creators and maintains roughly 140,000 pieces of categorized content that brands can use. Ahalogy works deeply with a little over two dozen brands, including Kellogg’s, Gap, Piperlime and other consumer names, and reports 80% re‑pin rates and 1–2% average click‑throughs. The company says it is seeing a million‑plus run rate with pricing typically at a minimum of $5,000–$10,000. Ahalogy launched in fall 2012 after its founders pivoted from a fashion startup concept. With the new funding it plans to grow its 23‑person team and expand efforts around Pinterest as Promoted Pins goes live, while broadening its content network to support Facebook and Instagram.

Total raised

$11M

Funding rounds

3

Latest round

Equity

Latest activity

May 2015