Algori is a Madrid-based purchase and behavioural data platform serving the fast-moving consumer goods (FMCG) sector. It collects physical and digital receipts through its consumer apps and uses a proprietary AI classification engine to transform every line item into SKU-level, retailer-specific data. The resulting dataset gives manufacturers and retailers timely visibility into full basket composition, store-level pricing shifts, purchase missions and shopper leakage, filling the gaps left by traditional household panels of 4,000–20,000 participants. Customers use Algori’s insights to inform distribution, pricing, promotions, assortment and category strategies across increasingly consolidated European retail markets. The company plans to expand its shopper panel into Poland, Germany and France, followed by Latin America, while also broadening behavioural data collection and rolling out new AI-driven insight tools. Including the latest growth capital round, Algori has raised a total of €7.5 million to date.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2025