Allday Goods was founded by ex-chef Hugo Worsley and makes design-led, chef-quality kitchen knives whose handles are manufactured from recycled plastic collected, cleaned, shredded and remoulded. The brand built a dedicated following through timed online drops that sell out in minutes and London pop-ups that drew queues. It has collaborated with names such as Ottolenghi, Soho House, Maldon Salt, Kerrygold and Paul Smith and has been featured in publications including The World of Interiors and Esquire. The company reports being profitable with minimal external investment to date. With the new funding and strategic investor support, Allday is aiming to scale distribution and move from cult brand status toward becoming a kitchen staple.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2026