Allplants prepares and delivers frozen, plant-based heat-at-home meals sold as build-your-box subscriptions and curated bundles. Customers pick six meals per box with portion sizes for one or two people; the range covers breakfasts, mains, snacks and treats across world cuisines. The company operates a kitchen in Walthamstow, North London and employs about 140 chefs working around the clock to prepare meals. Revenues have been more than doubling every year since the business launched in 2017. Planned product work includes expanding the meals range and developing broader product categories to meet more tastes and preferences. Allplants says it is building scalable capacity for rapid distribution into other channels, potentially including retail, and has sights on going global. The business emphasizes taste, quality and sustainability as drivers of consumer adoption among the “plant-curious” market. allplants operates an online chef-to-customer service that delivers chef-made, plant-based meals to consumers. The company runs a newly opened 20,000 square foot dedicated plant-based production kitchen in London and has celebrated serving one million vegan meals from that kitchen. allplants is a registered B-Corp and its dishes have won several Great Taste Gold Star Awards. The business plans to develop new food categories and scale operations to serve over 60,000 meals a week from its production facility. By 2025 it aims to develop distribution partnerships and expand into new markets in Europe and North America. allplants was founded in 2017 by brothers Jonathan (JP) and Alex Petrides. Allplants delivers ready-made, chef-made vegan meals that are quick-frozen and shipped either as one-off orders or via subscription. Meals are sent in six-meal batches, each serving one or two people, intended to be stored in customers' freezers and reheated as needed. The company was founded in 2017 by brothers Jonathan and Alex Petrides and is based in North London. Allplants says it has served over 250,000 meals and has built a community of more than 70,000 online fans; the company is certified as a B Corp. The startup employs a 40-plus team and plans to use investment to expand its production kitchen (operating on renewable and waste-created energy), broaden its ready-to-eat range, and accelerate community growth. Allplants positions its service as an easy, convenient way for non-vegans and the veg-curious to eat more plant-based meals to reduce environmental impact and improve health.

Total raised

$67M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2021