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The Craftory

52 Jermyn Street, London, England, SW1Y 6LX, United Kingdom

Overview

Investment fund for cause-driven consumer brands.

Founded

2018

Deals · 12mo

0

Links

WebsiteLinkedIn

Stage focus

—

Geographic focus

Belgium
Brazil
Chile
United Kingdom
...

Sector focus

Consumer Goods
Finance
Financial Services
Venture Capital

Investment portfolio

20rounds
NAMEDATESIZE
Needed
Nov 2023Led
$14 MOther Equity
Edgard & Cooper
Jan 2023Led
$22 MOther Equity
NotCo
Dec 2022Participated
$70 MSeries D
Moss.Earth
Feb 2022Participated
$10 MSeries A
AllPlants
Oct 2021Participated
$52 MSeries B
Who Gives a Crap
Sep 2021Participated
$42 MOther Equity
Freddie's Flowers
Aug 2021Led
$60 MOther Equity
Kadenwood
Jul 2021Participated
$50 MSeries B
Seed Health
Apr 2021Led
$40 MSeries A
Hippeas
Jan 2021Led
$50 MOther Equity
Moss.Earth
Jan 2021Led
$2 MOther Equity
Edgard & Cooper
Nov 2020Led
$22 MOther Equity
Needed
Nov 2023Led
$14 MOther Equity
Edgard & Cooper
Jan 2023Led
$22 MOther Equity
NotCo
Dec 2022Participated
$70 MSeries D
Moss.Earth
Feb 2022Participated
$10 MSeries A
AllPlants
Oct 2021Participated
$52 MSeries B
Who Gives a Crap
Sep 2021Participated
$42 MOther Equity
Freddie's Flowers
Aug 2021Led
$60 MOther Equity
Kadenwood
Jul 2021Participated
$50 MSeries B
Seed Health
Apr 2021Led
$40 MSeries A
Hippeas
Jan 2021Led
$50 MOther Equity
Moss.Earth
Jan 2021Led
$2 MOther Equity
Edgard & Cooper
Nov 2020Led
$22 MOther Equity
20
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...
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

The Craftory: 20 funding rounds are recorded in the selected participation categories.All available history.
The Craftory: 20 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A21
Series B12
Series C+02
Other Equity111

Monthly Deal Activity

The Craftory: 20 deals are recorded across 92 months.All available history.
The Craftory: 20 deals are recorded across 92 months. All available history
MonthDeals
Mar '191
Apr '190
May '191
Jun '190
Jul '191
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
Feb '201
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '201
Sep '202
Oct '201
Nov '201
Dec '200
Jan '212
Feb '210
Mar '210
Apr '211
May '210
Jun '210
Jul '211
Aug '211
Sep '211
Oct '211
Nov '210
Dec '210
Jan '220
Feb '221
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '221
Jan '231
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '231
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

The Craftory: Consumer & Lifestyle is the largest displayed sector by deal count (12 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

The Craftory: Consumer & Lifestyle is the largest displayed sector by deal count (12 deals). All available history
SectorDeals
Consumer & Lifestyle12
Health & Life Sciences8
Food & Agriculture8
E-Commerce & Retail6
Professional Services4
Clean Energy & Sustainability4
Networks, Cloud & Communication3
AI & Machine Learning3
Transportation & Logistics2

Deal Size Distribution

The Craftory: 20 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

The Craftory: 20 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M1
$10M-$25M8
$25M-$50M4
$50M-$100M6
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

The Craftory: United States has the largest recorded deal count among the displayed regions (10 deals).All available history.

Top 5 of 5 regions; European countries are grouped as Europe.

The Craftory: United States has the largest recorded deal count among the displayed regions (10 deals). All available history
RegionDeals
United States10
Europe4
Chile3
Brazil2
Australia1
The Craftory: 20 co-investors are shown, with Kaszek Ventures sharing 3 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

The Craftory: 20 co-investors are shown, with Kaszek Ventures sharing 3 recorded deals. All available history
Co-investorShared deals
Kaszek Ventures3
Future Positive2
L Catterton2
8VC1
Acre Venture Partners1
AirTree Ventures1
Arcadian Capital Management1
Arrington Capital1
ARTIS Ventures1
Athletic Ventures1
Bezos Expeditions1
CAVU Venture Partners1
Crescent Ridge Partners1
DLF Venture1
Felix Capital1
Flori Ventures1
Founders Fund1
Giant Leap1
GISEV1
Grok Ventures1

Investment Strategy

The Craftory: Led accounts for 70% and participating for 30% of round participation.All available history.
The Craftory: Led accounts for 70% and participating for 30% of round participation. All available history
CategoryDeals (count)Share (%)
Led1470%
Participating630%
The Craftory: Single-lead accounts for 93% and co-led for 7% of lead dynamics.All available history.
The Craftory: Single-lead accounts for 93% and co-led for 7% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead1393%
Co-led17%

Team

Craig Dubitsky

Brain Trust Member

Elio Leoni Sceti

Co founder & Chief Crafter

Ernesto Schmitt

Co-Founder and Managing Partner

Jamie Swango

Craft Partner

John Paul Thurlow

Craft Partner Brand, Creative, and Storytelling

Jonathan Miller

Craft Partner: Scale Up!

Olivia Cramer

Investor