Alltricks is an e-commerce platform offering cycling and running products, spare parts and accessories. The platform lists more than 500 brands and 60,000 references and is available in 70 countries. The company was founded in 2008 by Gary Anssens and is based in Montigny-le-Bretonneux, France. Alltricks reported a turnover of €53m in 2016 and currently employs 130 people. It plans to use the new funding to continue expanding operations and to strengthen its international presence. The product catalog and multi-country availability are central to its growth strategy. Alltricks is a French online retailer that began by specialising in bicycle equipment and accessories and has since expanded into running gear. Founded in 2008 by Gary Anssens, the company sells more than 500 brands and over 150,000 products from a 7,000 m² facility. It employs around 100 people and has a presence in 70 countries, including Germany, Spain, Italy and Belgium. The company has raised €2 million and says it will use the funding to accelerate its international development and recruit local talent. That international expansion will be led in part by new Chief Marketing & Business Officer Nicolas Burger, who joins from Billabong Europe. The round was backed by a mix of investors including Partech, Fifadev, Halley Participations, Financiere De La Gommerie, Atafoto and business angels.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2017