Alpha Foods produces a portfolio of vegetarian prepared foods including burritos, tamales, nuggets, pizzas, burgers, patties and sausages. The company was founded in 2015 by Loren Wallis (founder of Good Karma Foods) and Cole Orobetz (former director at Avrio Capital). Its products are sold in well over 9,000 stores, including Wegmans, Walmart, Kroger and Publix. Alpha plans to use new funding to launch additional products, make new hires, and expand distribution nationally and internationally. The company competes with large CPG brands such as Kellogg’s Morningstar Farms and Nestlé’s Sweet Earth while benefiting from renewed market interest driven by brands like Beyond Meat and Impossible Foods. The article cites pre-prepared plant-based meal sales of $387 million in 2019 (up 6% year-over-year) as market context for Alpha's growth. Alpha Foods develops plant-based, non-GMO versions of classic comfort foods—burritos, pot pies, chik'n nuggets, tamales and more—designed for meat-eaters, vegetarians and vegans. The company offers a portfolio of 20 products and is available in over 6,000 stores nationwide, including Walmart, Kroger, Publix, Sprouts and Wegmans. Founded in 2015 and based in California, Alpha aims to make meatless options convenient, familiar and broadly appealing. Management says the brand will focus on bolstering innovation and distribution to expand reach and become a household name in plant-based eating. The company emphasizes sustainability, animal welfare and non-GMO ingredients as core parts of its product positioning. Alpha highlights mass-market appeal through easy preparation and on-the-go convenience.

Total raised

$35M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2020