Alphonso provides TV data and measurement services, offering the Alphonso TV Data Cloud and a SaaS product, Alphonso Insights, that delivers real-time TV ad measurement and closed-loop attribution. Its Video AI is embedded in tens of millions of smart TVs, TV chipsets, set-top boxes and other connected devices, enabling the company to understand what programming and advertising people watch. Alphonso’s services are used by hundreds of Fortune 500 brands and agencies in the U.S. The company plans to have its software and services—data analytics, media planning and activation, and Video AI—integrated across LG’s home entertainment products to enable more customized services and content recommendations. Alphonso and LG aim to create an owned-and-operated first-screen, cross-device advertising platform with integrated analytics for LG TVs and the broader smart TV marketplace. Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley. Alphonso provides TV-to-digital retargeting and real-time TV ad analytics via its Alphonso TV Data Cloud. Its core offerings are a TV-to-digital retargeting service that delivers TV ads to targeted audiences across mobile devices and Alphonso Insights, a self-serve SaaS for granular campaign metrics and offline attribution. The TV Data Cloud uses proprietary machine-learning, automated content recognition (ACR) and an always-on index of programming and advertising across over 200 linear cable and broadcast networks and major OTT services. Alphonso has ACR and other technologies embedded in over 40 million smart TVs, set-top boxes and smartphones and serves hundreds of top U.S. brands and agencies, including many Fortune 500 clients. The company was customer-funded and profitable since 2014 and has raised $5.6 million in equity financing to scale cloud services, analytics and offline attribution. It plans to expand distribution domestically and internationally, increase hiring across Silicon Valley, New York and Bangalore, and support a rollout of services in Europe.

Total raised

$86M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2021