Participated · Series A · Nov 2023

Picklebet operates a proprietary online sports betting (OSB) platform and a media division, Pickle Studios, that produces short-form sports and esports content. The company began as an esports OSB and has expanded into sports and racing, offering singles, parlays, same-game/race parlays and outrights. Pickle Studios and collaborators surpassed 60 million impressions in 2023, supporting efficient brand awareness and low customer acquisition costs. Picklebet reported Net Gaming Revenue (NGR) up 494% year-over-year and says new customer cohorts show favorable unit economics. The company is currently licensed and operating in Australia (Brisbane) and plans to expand its modular platform internationally in 2024. Picklebet was founded in 2020 and intends to use the new capital to accelerate Australian customer acquisition, continue product and media innovation, and fund initial international expansion.

Participated · Equity · Jan 2022

Jebbit offers a no-code platform for building interactive quizzes, lookbooks, trivia, and lead-generation experiences that capture zero-party and first-party data. Its experiences drive higher engagement, lead capture and conversion while prioritizing data privacy and security. The company says it doubled both revenue and team and increased new business 300% over the past year. Jebbit has integrations and partnerships across channels, including the SAP Store, Shopify, Klaviyo, Salesforce Marketing Cloud and Qualtrics, and works with clients such as Shiseido Group, ASICS, Live Nation, The Clorox Company, the NBA and Bliss. The firm plans to scale product development, marketing and sales and expand referral partner channels to meet rising demand from global privacy and vendor changes. The investment from Vista will support broad company scaling across departments to accelerate those initiatives. Jebbit provides a Declared Data Platform that enables brands to build accurate, relevant and actionable sets of proprietary data focused on consumers' motivations and preferences to create deeper emotional connections. The company is led by CEO and co-founder Tom Coburn and is based in Boston, MA. Jebbit serves clients including the NBA, NFL, Boden, Express, Cathay Pacific Airways, Monster Worldwide and the Boston Celtics. It closed a $12M Series B financing to support growth. The company plans to use the funds to hire additional talent to support operations at its Boston headquarters and in key markets including San Francisco, New York and London. Strategic angel investors also participated in the round alongside institutional backers. Jebbit builds the world’s first declared data platform that enables marketing and sales teams to create mobile experiences aimed at capturing consumer intentions, motivations, and preferences. The platform is positioned as an alternative to purchasing third-party data, which the company says is often inaccurate and incomplete. Jebbit’s technology is used by enterprise customers across travel, ecommerce, and sports, including Cathay Pacific Airways, LifeLock, and the Houston Rockets. The company is Boston-based and venture-backed. Financially, Jebbit closed a $6.8 million Series A to continue growing its declared data platform. The firm intends to use the investment to grow its sales and engineering teams, expand its customer base, and further build out its data capabilities for customers. Jebbit has developed interactive ad technology that attaches questions to existing online content — display ads, video ads, webpages — to drive consumer engagement and actionable responses. Advertisers pay only when a consumer interacts with the content and that interaction is verified by a correct answer or action. Consumers who engage are rewarded with cash and deal offers. The company is led by co-founders CEO Tom Coburn and COO Jonathan Lacoste. Jebbit recently closed an additional $1.25M in funding and intends to use the capital to build out sales and technology teams. Management plans to bring other innovative products to market in the mobile and video advertising spaces.

Participated · Series B · Apr 2021

Alyce offers an AI platform that plugs into apps like Marketo, Salesforce, Vidyard and Google email/calendar to read signals and generate personalized gift recommendations from a catalog of about 10,000 items. Its Swag Select product sends recipients a redeemable gift code tied to a narrowed list of personalized items; Alyce itself does not hold or ship inventory but connects with third-party vendors. The company prices its service based on usage and the number of integrations a customer uses. Alyce says it grew 300% year-over-year between 2019 and 2020 and counts customers including Adobe’s Marketo, G2, Lenovo, Wex, Invision, DialPad, GrubHub and 6Sense. It targets the roughly $24.7 billion corporate gifting and promotional-items market and plans to use new funding to continue building the platform, sign up more users, and hire additional staff. The product is positioned as a way to drive more purposeful, personalized engagement in a remote-first work environment. Alyce uses AI to match individual recipients with personalized gifts by scraping publicly available content (social, video, podcasts, LinkedIn, etc.) and selecting items from merchant partners. Recipients receive an invitation to accept, exchange, or convert the gift value to a charity donation; donations are made in the corporate giver’s name. The platform integrates with Salesforce and can also send physical boxes/cards as an added service. Alyce charges business customers a subscription and takes a small cut of gifts accepted on the platform. The company reports 30% month-over-month growth and counts customers including Lenovo, Marketo and Fortinet. Alyce offers an AI-powered gifting platform that uses human-enhanced artificial intelligence to select highly relevant gifts from a marketplace of over 30,000 products. Recipients can accept the gift, trade it for something else, or donate the cash value to charity, which aims to maximize recipient satisfaction and engagement. The platform integrates with marketing automation and CRM systems so senders can measure the impact of gifting on pipeline and revenue. Alyce launched its service in August 2016 and is headquartered in Boston, MA; it serves over 300 customers across the United States and Canada, including Ceridian, Lenovo and InVision. The company positions itself against a large business-gifting market (noted in the article at roughly $100–$120 billion annually) and emphasizes turning gift spend into measurable business results. It plans to use the new funding to accelerate growth, hire key executives, and expand platform capabilities.

Participated · Series B · Jun 2019

VidMob provides an end-to-end Intelligent Creative platform to help brands produce, track, measure, score and optimize the performance of their creative advertising across major digital advertising platforms. Its platform integrates with channels including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit. Led by CEO and Co-Founder Alex Collmer, the company highlights the breadth of its solution. VidMob raised $110m in a Series D funding round. The company will use the funding to continue to invest in sales and marketing, accelerate platform development and expand its global presence. VidMob is based in London, UK. VidMob operates the Intelligent Creative platform, which uses AI to measure creative performance and unifies creative and data to help marketers optimize ad design. The platform connects brands to a global network of elite content creators trained on best practices for digital channels and next‑gen ad formats. Originally focused on major social platforms, VidMob has expanded distribution into the programmatic web and CTV/OTT. The company says it will use new capital to support global expansion, new e-commerce initiatives, and ongoing investments in advanced technology and data science. VidMob counts clients including Johnson & Johnson and Colgate Palmolive and highlights certifications as a creative partner across major social and digital platforms. A portion of revenue funds its 501(c)(3) VidMob Gives, which has supported 84 nonprofit organizations across 63 countries. VidMob began as a marketplace connecting marketers with professional video editors, animators and designers and has expanded into a broader product called the Agile Creative Studio. The platform lets marketers find talent and, with a single click, send hundreds or thousands of custom ads to partners like Facebook, Google/YouTube, Instagram, Snapchat and Twitter. VidMob analyzes how different creative elements affect audience response and uses that data to iteratively improve campaign performance; the CEO says the decay curve can invert as ads improve over time. Brands using VidMob include Bayer, InterContinental Hotels Group, Ikea, Neutrogena and startups like Acorns. The company has raised $25 million in a Series B and more than $45 million in total funding. Founder and CEO Alex Collmer describes a vision of VidMob as an "API for creativity" that could expand beyond social video into future media types such as augmented reality. VidMob is a video creation platform that combines proprietary technology and a network of trained creators to develop insight-driven, personalized, and scalable marketing video content across social and digital channels. Founded in 2014 and led by CEO Alex Collmer, the company produces video content across every channel, format and language. VidMob serves global brand clients including InterContinental Hotel Group, Mondelez and BMW, and works with agency partners such as Mindshare, Wavemaker and Universal McCann. The company recently opened a London office and plans to use new capital to support continued international growth and to expand its creative insights platform. VidMob has now raised $20m in total funding after an additional extension to its Series A round. VidMob is a New York-based video creation platform and network that connects brands and advertisers with a global network of professional creatives. Clients use VidMob to collaborate with expert creatives to develop suites of video assets optimized for every digital channel. The company, led by founder and CEO Alex Collmer, operates offices in Los Angeles, New York, Chicago and Massachusetts. VidMob plans to use the Series A proceeds to grow headcount across its four offices, expand technology capacity and tools, and deepen agency and brand partnerships. Earlier in 2017 the company was awarded official marketing partner badges by Facebook and Snap and won innovation awards from Instagram and Twitter for its creative solutions. VidMob has raised more than $13m in total since its 2015 founding.

Participated · Series A · May 2018

CREXi is a Los Angeles–based commercial real estate marketplace, data and technology platform that integrates sales and leasing marketplaces with marketing, analytics and deal-management tools. Led by founder and CEO Mike DeGiorgio, the company aims to simplify the CRE process for brokers, buyers and tenants by eliminating manual processes, enhancing access to properties and enabling faster deal closings. CREXi offers broker services across sales, leasing and auction functions and provides buyer and tenant resources such as comparables and market intelligence. The platform reports six million users and has facilitated transactions on over 300,000 commercial listings totaling more than $1 trillion in property value. The company employs more than 125 people. It intends to use new funding to grow its core broker services and to accelerate refinement and expansion of buyer and tenant resources. CREXi offers a suite of tools that streamlines the entire commercial real estate (CRE) process, enabling brokers to find, manage and qualify leads, market properties, communicate in‑app, solicit and negotiate offers, run competitive bidding, and handle escrow and closings. The company has focused on digitizing CRE transactions to make the industry more liquid, transparent and easier to access. CREXi reports more than 100,000 properties brought to market on its platform, about 200,000 monthly users, and more than 6,000 properties listed each month; it manages roughly $450 billion in property value. The platform emphasizes an intuitive interface and collaboration with brokers and principals to blend technology with traditional CRE fundamentals. CREXi has been around since 2015 and is positioning itself to replace legacy manual processes like faxing and paper-based workflows. CREXi (Commercial Real Estate Exchange) operates a web-based marketplace designed to modernize commercial real estate dealmaking. The platform lets property owners, buyers and brokers list and search properties, view due diligence documents, schedule in-person tours, see listing analytics and submit offers. Its differentiator is a timed "best and final offers" trading capability that invites competing buyers to improve bids. CREXi positions itself as broker-friendly and is already used by brokerages including CBRE, Marcus & Millichap and Cushman & Wakefield. The site went live about three months before the article and had nearly 200 properties listed, totaling almost $800 million in value. CEO Michael DeGiorgio and Chief Product Officer Luke Morris, both formerly of Auction.com, lead the company. The team plans to add DocuSign integration to enable electronic signing of deal documents.