alsoug operates Sudan’s largest local digital classifieds and marketplace, enabling consumers and businesses to buy and sell goods and services across categories including real estate, cars, electronics, furniture, services and jobs. The company runs a payments service provider, Cashi, which lets users pay for goods and services such as utility bills, airtime top-ups and government education services. Alsoug has nearly two million downloads and facilitates direct interaction between buyers and sellers. The business plans to expand its fintech presence by building a national payments network to enable deposits, withdrawals, transfers and digital transactions, aiming to become the largest digitally driven network of its kind in Sudan. Alongside payments, alsoug will continue to develop its marketplace by adding new services and maintaining its position as the premier digital buying-and-selling platform in the country. The company emphasizes social impact, including increasing access for women to participate in online commerce.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2021