Participated · Equity · Jul 2026

Founded in 2019 by Samer Gharaibeh, Mylerz provides end-to-end e-commerce logistics, fulfilment, and last-mile delivery supported by a technology platform that helps merchants manage shipments and operations. The company markets same-day and next-day delivery propositions and has been investing in fulfilment capacity and operational infrastructure as it expands domestically. Mylerz announced it raised over EGP100 million in new debt and equity financing led by Lorax Capital Partners with participation from Fawry and existing investors. The proceeds are intended to bolster the balance sheet, finance working capital, scale fulfilment infrastructure, and expand network capacity. This financing follows a $9.6 million round in 2022 and positions the company to capture rising e-commerce and cross-border volumes in Egypt.

Participated · Series A · Jan 2022

Brimore is an Egyptian omnichannel social-commerce platform that connects small and medium manufacturers to independent sellers (many of them women) via an app and proprietary technology. The company operates an ecosystem of supply, demand, logistics and finance, and runs warehousing and last-mile fulfillment through a spin-off called Milezmore. Founded in 2017, Brimore hosts more than 300 suppliers, roughly 8,000 SKUs and a network of 75,000 sellers (74% women) across 27 primarily rural Egyptian cities. Over the past three years the company says it has grown around 400x in revenue, and sellers report significant income and lifestyle improvements. Brimore captures margin between supplier and seller prices and supports sellers with order placement and flexible delivery options. Future plans include expanding logistics and operational capacity, doubling staff, tripling the product catalog, quadrupling sellers and suppliers, introducing financial products (notably credit) and replicating its go-to-market model across other African markets. Brimore is a social commerce platform that provides small and medium-sized manufacturers in Egypt with nationwide distribution through a network of freelance sellers who also recruit others into the network. The platform includes supply-chain and payment facilities and lists thousands of consumer products across categories like packaged foods, personal care, and household goods. Brimore says it serves hundreds of SMEs and has enabled tens of thousands of social sellers operating across all 27 governorates in Egypt. Its sellers collectively reach over a million consumers, and typical sellers—many women—earn hundreds of dollars per month. The company reports tenfold year-on-year growth and plans to invest in product development, operational infrastructure, technology, data analytics, and smart financial solutions. Management also intends to expand the team to support continued growth and to strengthen on-the-ground operations alongside digital capabilities. Brimore is a technology-enabled direct-selling distribution platform that lets manufacturers list products and reach consumers through a network of freelance sales agents. Founded in March 2017 by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay in Egypt, it helps small local manufacturers sell directly to consumers and extends channels into rural areas. Agents can consume products themselves, sell to friends, relatives and neighbors, or stock small neighborhood stores; 92% of distributors are women. The company builds its marketing and distribution channel on data analytics and social networks and currently works with over 20 local manufacturers across multiple categories. Brimore says it plans to grow in other emerging markets in Africa and will use the new funding to build manufacturing-side technology and improve its platform.

Led · Equity · Oct 2021

alsoug operates Sudan’s largest local digital classifieds and marketplace, enabling consumers and businesses to buy and sell goods and services across categories including real estate, cars, electronics, furniture, services and jobs. The company runs a payments service provider, Cashi, which lets users pay for goods and services such as utility bills, airtime top-ups and government education services. Alsoug has nearly two million downloads and facilitates direct interaction between buyers and sellers. The business plans to expand its fintech presence by building a national payments network to enable deposits, withdrawals, transfers and digital transactions, aiming to become the largest digitally driven network of its kind in Sudan. Alongside payments, alsoug will continue to develop its marketplace by adding new services and maintaining its position as the premier digital buying-and-selling platform in the country. The company emphasizes social impact, including increasing access for women to participate in online commerce.

Led · Series C · Jul 2021

Elmenus is an Egyptian food discovery and ordering platform focused on personalizing recommendations down to the dish level. Since launching in 2018 it has attracted more than 1.5 million monthly users and maintains a database of several million users. The company plans to empower 12,000 restaurants across 20 Egyptian cities by the end of 2021 with new data and tool offerings to help them scale. Its digital solutions are intended to drive those users to adopt online ordering. CEO Amir Allam emphasizes profitability and sustainability over growth at all costs. Financially, Elmenus has completed earlier financings and continues to secure investor support as it expands its product and restaurant tools. Elmenus provides digitised restaurant menus and online ordering, connecting users to vendors from food carts to hotel restaurants. The company launched online ordering in 2018 and aims to disrupt Egypt’s largely untapped online food delivery market. Investors cite strong growth potential as Elmenus scales its product and marketplace. The platform has partnered with over 8,000 restaurants across 24 cities and serves more than 1.2 million monthly active users. Founded in 2011 by Amir Allam, the company now employs over 200 people. Its recent financing and user traction position it to expand further into Egypt’s digital food-delivery ecosystem. Elmenus operates an AI-driven food discovery and online-ordering platform focused on personalised recommendations and faster delivery. The company says it has over one million monthly users, about 130 employees and operations in 24 cities across Egypt. Management plans to use the latest investment to grow market share and reduce delivery times for users. Elmenus was founded in 2011 by CEO Amir Allam and is currently concentrating on Egypt while eyeing expansion into Africa and the Middle East next year. Financially, the startup raised $1.5 million in a 2017 Series A from Algebra Ventures and is in the process of closing a Series B round. The recent investment and advisory addition are intended to support the company’s push to dominate online ordering in Egypt.