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ALT Sports Data

5411 Avenida Encinas, ste. 280, Carlsbad, CA, 92008, United States

Overview

ALT Sports Data offers a technology and services platform — described as a League Operating System — that bundles official data rights, integrity and compliance services, fan engagement and media tools, and commercial distribution across gaming and streaming. The platform is modular so leagues can adopt capabilities incrementally and scale into additional products over time. ASD works with more than 30 sports properties worldwide, including Formula 1, World Surf League, X Games, SuperMotocross World Championships, Bare Knuckle Fighting Championship, and Professional Bull Riders. The company has experienced significant growth over the past eighteen months and recently became Formula 1’s Official Betting Data Supplier. With the newly raised $5 million, ASD intends to invest further in product development, AI, league onboarding, integrity and compliance, sports betting and fan engagement offerings, and international expansion. The company continues to expand its global operator network and strategic services to create new commercial opportunities for leagues while maintaining control of audience and intellectual property.

Total raised
$13M
Funding rounds
3
Latest round
Equity
Latest activity
Jun 2026

Industries

  • Data Integration
  • Information Services
  • Sports
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Recent funding

  1. Equity

    Jun 2026

    $5M

  2. Seed

    Apr 2025

    $5M

  3. Seed

    Feb 2024

    $3M

Team

  • Jake Cassaday

    CEO

    LinkedIn
  • Todd Ballard

    Co-Founder, Chief Marketing Officer

    LinkedIn
  • Joe Dunnigan

    Founder & Chief Commercial Officer

    LinkedIn
  • Michael Jordan

    Head of Product and Data

    LinkedIn