Ambassador provides marketing and revenue teams with a single platform to manage referrals, surveys, loyalty programs, email outreach, and other engagement activities. The company says it works with more than 200 customers worldwide, spanning telecom, fintech, and B2B software. Its newly launched HiroAI layer analyzes engagement data across systems and recommends next-step actions aimed at boosting retention and revenue; the firm also uses AI internally for lead scoring and customer outreach. Ambassador positions itself as the most connected AI-powered feedback network, betting that firms want fewer disconnected tools and more automation amid tighter budgets. As of the raise, Ambassador employs 22 people. The company was acquired by Intrado in 2021 and is led by CEO Geoff McDonald, who previously co-founded Seattle startup Factor Knowledge. Ambassador’s total funding to date stands at $11 million.

Total raised

$11M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2025