Amify is a Cincinnati-based provider of technology-enabled Amazon marketplace optimization and advertising solutions. Led by CEO Chris Mehrabi, COO Christine McCambridge, and Executive Chairman Ethan McAfee, the company offers a proprietary marketplace optimization platform that uses data analytics, machine learning, and artificial intelligence to generate insights. The platform provides automated optimization and advertising solutions tailored to brand needs and supports a customized end-to-end Amazon strategy. Amify has partnered with brands to help them adapt to the changing e-commerce landscape on Amazon. The company closed a $10 million Series B funding round. The new capital will be used to expand operations and broaden its business reach. Amify is a nine-year-old, Alexandria, Va.–based, 60-person company that provides end-to-end services for third-party sellers on Amazon. Its offerings include optimization of product pages, management of sponsored ad campaigns, inventory coordination and handling of returns. Amify uses warehouses in Las Vegas and Cincinnati and forwards goods to Amazon fulfillment centers so returns are routed back to Amify; the company says most returns are donated or destroyed. Clients pay Amify a percentage of their revenue in exchange for these services. Its customer roster ranges from smaller brands to household names like Fender and Brooks. Amify competes with other providers such as Netrush and etailz, and says it may eventually add granular customer data and insights. The company plans to use new funding to grow the team, including hiring a CTO.

Total raised

$16M

Funding rounds

2

Latest round

Series B

Latest activity

May 2023