Anima builds tools and a protocol to bring 3D assets into augmented reality, letting creators view, interact with, tokenize and sell AR creations. Cofounded in early 2021 by Alex Herrity (formerly at Epic Games) and Neil Voss (formerly at Nintendo and Tumblr), the team includes gaming and VFX experts and has launched in-house projects like Onlybots and partnered works such as Mirror with artist Demsky. The company is currently in beta and planned to open access to the public in early 2023. Anima positions AR as a medium for an "ownable digital layer" and emphasizes creator ownership versus ephemeral AR filters. It intends to take a percentage of sales from projects using its protocol, though specific fee percentages are still being determined. The startup raised $3 million in a recent financing and shared 15 slides from the pitch deck it used to raise the round. Anima builds an augmented-reality experience to shift how NFT art and digital collectibles are viewed and shared, aiming to create a tactile relationship between digital objects and real-world contexts. The startup was founded by the creators of photo/video app Ultravisual (acquired by Flipboard in 2014) and is led by co-founders Alex Herrity and Neil Voss. Anima has run early experiments with a handful of artists to bring digital art into AR. The company plans to launch a marketplace next month on ConsenSys’s Palm platform to showcase future partnerships. The team positions its product as a more approachable way to experience NFTs as the broader speculative market cools. Financially, Anima completed a small $500K pre-seed round to support its early product and marketplace rollout.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2022