Applied Data Finance, operating under the Personify Financial brand, provides consumer credit to near-prime and non-prime borrowers using AI-powered lending solutions and advanced data science and machine learning for credit and fraud risk assessment. The company serves tens of thousands of underserved and underbanked Americans. ADF recently expanded its warehouse financing capacity to $300 million, a move it said will support growth and strengthen its funding stability. The firm focuses on disciplined growth and expanding access to responsible credit for more consumers. The business emphasizes scaling its data-driven lending platform and broadening its ability to serve consumers through improved funding capacity.

Total raised

$859M

Funding rounds

12

Latest round

Debt Financing

Latest activity

Mar 2026