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Park Cities Asset Management

8214 Westchester Dr Ste 910, Dallas, Texas, 75225, United States

Overview

Park Cities Asset Management is an alternative investment firm focusing on providing debt solutions to companies across industries. It provides debt capital through asset-based financing transactions, and seek to deploy $10m-$50m per transaction. Park Cities is led by principals with decades of experience and success as investors, operators, and advisors. They take an active approach to work with companies, often providing C-level support and guidance to help their portfolio companies grow and prosper over the long-term.

Total investments
6
Lead investments
4
Investments · 12mo
0
Active investors
1

Sector focus

  • Asset Management
  • Consumer Lending
  • Financial Services
  • FinTech
  • Lending
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Investment portfolio

  • Applied Data Finance

    Led · Debt Financing · Oct 2022

    Applied Data Finance, operating under the Personify Financial brand, provides consumer credit to near-prime and non-prime borrowers using AI-powered lending solutions and advanced data science and machine learning for credit and fraud risk assessment. The company serves tens of thousands of underserved and underbanked Americans. ADF recently expanded its warehouse financing capacity to $300 million, a move it said will support growth and strengthen its funding stability. The firm focuses on disciplined growth and expanding access to responsible credit for more consumers. The business emphasizes scaling its data-driven lending platform and broadening its ability to serve consumers through improved funding capacity.

  • Swell

    Led · Series A · Feb 2022

    Swell Financial is a Boulder, CO–based fintech led by CEO Kevin Dahlstrom. The company develops the Swell App, which includes features to automatically control spending, tackle debt, and invest in exclusive private market opportunities. Swell plans to use the Series A proceeds to build a consumer line of credit aimed at helping people manage cash flow and reduce debt. The Swell App was scheduled to be available to consumers in Summer 2022. Following the financing, Swell announced a newly created board of directors that includes executives from Park Cities, Elevate Credit, Central Pacific Financial, Mr. Cooper Group, Fort Capital, and Swell's CEO.

  • Possible

    Participated · Debt Financing · Oct 2020

    Possible provides friendly access to capital and a simple way for consumers to build credit, targeting people who would otherwise use payday loans or incur overdraft fees. The company qualifies customers using real-time financial data rather than credit scores and delivers funds instantly through its iTunes and Android apps. Loans are paid back in small installments across multiple pay periods, and Possible reports on-time payments to credit bureaus to help users build credit history. On average, customers with low credit scores see their scores increase by 70 points within four months. Possible recently raised $11 million in equity and secured $80 million in debt financing to expand the team and develop additional products. The company is fully remote, has onboarded software engineers from across the U.S. and the globe, and is actively recruiting for other remote roles.

  • Possible Finance

    Participated · Debt Financing · Oct 2020

    Possible Finance began by selling small loans that give borrowers more time to pay back while helping them rebuild credit. The company has provided more than 1.65 million loans to over 500,000 U.S. customers and employs about 100 people. Possible plans to launch the Possible Card, a credit card that charges no interest or late fees and instead charges a flat monthly fee for limits up to $800, with no credit check or security deposit. It is also introducing Possible Cash, a cash-advance product that helps customers get approved for the Possible Card when they repay on a regular, on-time cadence. The company recently raised an additional $20 million and has $45 million in total funding to date, and has partnered with Coastal Community Bank to accelerate development. Possible has made several executive hires but did not disclose revenue and is not yet profitable. Possible is a Seattle-based fintech that offers access to capital and a way for consumers to build credit instead of using payday loans or incurring overdraft fees. Led by CEO Tony Huang, the company qualifies customers using real-time financial data rather than traditional credit scores and delivers funds instantly through iOS and Android apps. Loans are repaid in small installments over multiple pay periods to make repayment manageable. Possible reports customers' on-time payments to credit bureaus to help them build credit history and eventually access cheaper, longer-term financial products. Financially, Possible raised $11M in equity (Series B) and secured $80M in debt financing in the announced round. The company plans to use the proceeds to expand its team and develop additional products for its customers. Possible Finance provides small, machine-learning–underwritten short-term loans through a mobile app that analyzes users' bank transaction history rather than credit reports. Approved borrowers can receive up to $500 instantly and repay over multiple installments across roughly two months; repayments are reported to credit agencies to help build credit. The company charges APRs in the roughly 150%–200% range and allows up to a 29-day grace period before a late payment would be 30 days past due. Possible funds loans with institutional debt (including Columbia Pacific Advisors) and has raised equity capital as well. The product launched in April of last year; since then the two-year-old, Seattle-based startup has processed about 50,000 loans and employs 14 people. Management says it operates in six states, with plans to expand to many more. Possible Finance operates a mobile-only small-dollar loan product that offers loans up to $500 with installment repayment schedules; repayments are reported to credit agencies to help borrowers rebuild credit. Applicants can apply without a credit check, link their bank accounts, and receive funds as soon as the next day while the company uses machine learning on transaction data to evaluate credit risk. The startup has originated 24,000 loans since launching in April 2018 (up from 13,000 two months earlier) and has more than 100,000 users on its waitlist. Revenue has been growing roughly 50% month-over-month and the company recently crossed a $1 million annual revenue run rate; the team comprises ten employees. Possible Finance currently serves customers in Washington, California, Utah, Idaho and recently launched in Texas (its fifth state) and plans to launch in Ohio later this month. Management emphasizes organic user acquisition (about 40% of new customers each month) and positions the product as an alternative to traditional payday loans with a focus on credit building and financial wellness. Possible Finance offers short-term loans of up to $500 through a mobile app without running a credit check, analyzing prior bank data with machine learning. The company serves underbanked consumers and operates in Idaho, Washington and Utah, and is expanding into California. It will use the new financing to expand into additional states and to launch products aimed at improving customers' financial health. Possible Finance has raised a total of $6 million since it was incorporated in November 2017. Recent hires include Sanchit Arora, co-founder and CTO of Dextro, and the founders previously worked on software at Axon. The core product combines bank-data analysis and ML to assess short-term lending risk for users lacking traditional credit histories.

  • Braviant Holdings

    Led · Debt Financing · Oct 2017

    Braviant Holdings operates a technology-driven consumer lending platform that extends credit to non-prime borrowers via a proprietary underwriting platform and a bank partnership model. The company operates across 28 US states. Its balance sheet and originations are funded in part through asset-backed credit facilities and forward flow arrangements tied to its consumer loan receivables. In the reported transaction Braviant secured roughly $145 million in committed capacity across two revolving receivables-backed facilities and renewed a forward flow that can support wind-down of over $90 million in annualised defaulted balances. The new facilities feature two-year revolving periods (with extension options) before 12–18 month amortisation phases and include standard eligibility criteria, concentration limits, portfolio performance triggers and financial covenants. Management indicated the capital will be used to scale originations, diversify the company’s capital structure and enter new markets.

Team