
Union Bay Partners
1229 3rd Ave North, Seattle, WA, 98109, United States
Overview
Union Bay Partners is a private investment firm seeking growth opportunities with small to mid-sized companies. It develops positive and mutually rewarding relationships with our partners through consideration, confidentiality, and responsiveness. It was founded in 2011 and headquartered in Seattle, Washington.
- Total investments
- 6
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Asset Management
- Business Development
- Financial Services
Investment portfolio
- Jozu
Participated · Seed · May 2025
Jozu provides enterprise-grade orchestration tools and an extensible AI operations control plane to deploy, scale, secure, and govern AI models and agents. The platform focuses on AI/ML lifecycle tooling for security-conscious organizations, enabling integration, testing, security, and auditing from development to production. Jozu maintains the open-source KitOps standard (part of the CNCF) for packaging and versioning self-hosted AI models, leveraging OCI to ensure portability and reproducibility. KitOps has been downloaded over 85,000 times in its first year and is used in enterprise production environments across North America, the European Union, and Asia. The company plans to expand platform capabilities, integrate AI/ML security scanning, model lineage tracking, and signing frameworks, and to grow its engineering and go-to-market teams to support enterprise adoption.
- Possible Finance
Participated · Equity · Oct 2020
Possible Finance began by selling small loans that give borrowers more time to pay back while helping them rebuild credit. The company has provided more than 1.65 million loans to over 500,000 U.S. customers and employs about 100 people. Possible plans to launch the Possible Card, a credit card that charges no interest or late fees and instead charges a flat monthly fee for limits up to $800, with no credit check or security deposit. It is also introducing Possible Cash, a cash-advance product that helps customers get approved for the Possible Card when they repay on a regular, on-time cadence. The company recently raised an additional $20 million and has $45 million in total funding to date, and has partnered with Coastal Community Bank to accelerate development. Possible has made several executive hires but did not disclose revenue and is not yet profitable. Possible is a Seattle-based fintech that offers access to capital and a way for consumers to build credit instead of using payday loans or incurring overdraft fees. Led by CEO Tony Huang, the company qualifies customers using real-time financial data rather than traditional credit scores and delivers funds instantly through iOS and Android apps. Loans are repaid in small installments over multiple pay periods to make repayment manageable. Possible reports customers' on-time payments to credit bureaus to help them build credit history and eventually access cheaper, longer-term financial products. Financially, Possible raised $11M in equity (Series B) and secured $80M in debt financing in the announced round. The company plans to use the proceeds to expand its team and develop additional products for its customers. Possible Finance provides small, machine-learning–underwritten short-term loans through a mobile app that analyzes users' bank transaction history rather than credit reports. Approved borrowers can receive up to $500 instantly and repay over multiple installments across roughly two months; repayments are reported to credit agencies to help build credit. The company charges APRs in the roughly 150%–200% range and allows up to a 29-day grace period before a late payment would be 30 days past due. Possible funds loans with institutional debt (including Columbia Pacific Advisors) and has raised equity capital as well. The product launched in April of last year; since then the two-year-old, Seattle-based startup has processed about 50,000 loans and employs 14 people. Management says it operates in six states, with plans to expand to many more. Possible Finance operates a mobile-only small-dollar loan product that offers loans up to $500 with installment repayment schedules; repayments are reported to credit agencies to help borrowers rebuild credit. Applicants can apply without a credit check, link their bank accounts, and receive funds as soon as the next day while the company uses machine learning on transaction data to evaluate credit risk. The startup has originated 24,000 loans since launching in April 2018 (up from 13,000 two months earlier) and has more than 100,000 users on its waitlist. Revenue has been growing roughly 50% month-over-month and the company recently crossed a $1 million annual revenue run rate; the team comprises ten employees. Possible Finance currently serves customers in Washington, California, Utah, Idaho and recently launched in Texas (its fifth state) and plans to launch in Ohio later this month. Management emphasizes organic user acquisition (about 40% of new customers each month) and positions the product as an alternative to traditional payday loans with a focus on credit building and financial wellness. Possible Finance offers short-term loans of up to $500 through a mobile app without running a credit check, analyzing prior bank data with machine learning. The company serves underbanked consumers and operates in Idaho, Washington and Utah, and is expanding into California. It will use the new financing to expand into additional states and to launch products aimed at improving customers' financial health. Possible Finance has raised a total of $6 million since it was incorporated in November 2017. Recent hires include Sanchit Arora, co-founder and CTO of Dextro, and the founders previously worked on software at Axon. The core product combines bank-data analysis and ML to assess short-term lending risk for users lacking traditional credit histories.
- Possible
Participated · Equity · Oct 2020
Possible provides friendly access to capital and a simple way for consumers to build credit, targeting people who would otherwise use payday loans or incur overdraft fees. The company qualifies customers using real-time financial data rather than credit scores and delivers funds instantly through its iTunes and Android apps. Loans are paid back in small installments across multiple pay periods, and Possible reports on-time payments to credit bureaus to help users build credit history. On average, customers with low credit scores see their scores increase by 70 points within four months. Possible recently raised $11 million in equity and secured $80 million in debt financing to expand the team and develop additional products. The company is fully remote, has onboarded software engineers from across the U.S. and the globe, and is actively recruiting for other remote roles.
- World CNG
Led · Equity · Mar 2013
World CNG specializes in aftermarket conversion of light- and medium-duty passenger and cargo vehicles to run on compressed natural gas, focusing primarily on public and private fleets, transit and paratransit groups. The company builds and distributes proprietary conversion kits and parts and operates company-owned conversion facilities and authorized installers across multiple U.S. markets. World CNG has converted more than a thousand cars, vans and trucks, including over 200 Seattle-area taxis and airport shuttles; each converted vehicle displaces roughly 4,000 gallons of petroleum per year. The firm emphasizes cost savings and emissions reductions for fleet operators, citing roughly $2 per gallon equivalent savings in many markets and about 30% lower emissions than gasoline or diesel. Founded in 2008 and based in Kent, Wash., the company projects annual revenue to nearly triple between 2011 and 2013. World CNG plans to expand market presence and continue R&D to lower conversion costs and broaden adoption.