Appoxee offers a mobile engagement platform that helps app publishers build automated campaigns aimed at increasing retention and in‑app purchases by working backwards from customer goals. The product targets product and marketing managers and emphasizes automation to simplify campaign creation. The company reports thousands of developers and apps using the platform, including Playtika, Social Point, Sygic, and Win.com. Install metrics grew from 3 million devices in 2011 to 60 million in 2012 and to 275 million installs today; it sends over half a billion push notifications per month. Revenue is reported as up 800% since the beginning of the year; the company offers a free tier (unlimited push up to 250,000 users) and premium plans starting at $500/month. Appoxee plans to open a San Francisco office by year‑end, expand sales and marketing in the U.S., grow its Tel Aviv engineering and product team, and hopes to double its 15‑person team by next year.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2013