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The Venture Codex

Oryzn Capital

Rav Aluf David Elazar 11, Tel Aviv, Israel

Overview

Horizon Capital (formerly known as Oryzn Capital) is a Tel Aviv-based early-stage venture capital firm, founded in 2012 by Yaniv Jacobi and Lior Segal. We specialize in supporting Israeli-founded startups in Software, AI, and subscription-based companies. With a portfolio of 20 investments, our investments have yielded 2 unicorns, 4 successful exits, and 6 companies advancing to Series A or beyond.

Total investments
37
Lead investments
10
Investments · 12mo
2
Active investors
2

Sector focus

  • Construction
  • E-Commerce
  • Finance
  • Information Technology
  • Internet
  • Marketing
  • Retail
  • Software
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Investment portfolio

  • HOLYWATER

    Led · Equity · Jan 2026

    HOLYWATER builds and operates a suite of mobile-first content platforms, including My Drama for vertical video series, My Passion for digital books, My Muse for AI-assisted streaming, and Freebits, an ad-supported vertical streaming service. Together these products reach more than 85 million users worldwide and position the company as a category leader in the $11 billion global microdrama market. My Drama was voted “Best Streaming Service” People’s Voice at the 2025 Webby Awards and roughly doubled its revenue in 2025, mirroring the company’s overall ~2× annual revenue growth achieved with high capital efficiency. HOLYWATER’s data-driven user-acquisition model and AI-first production approach allow it to produce studio-quality short-form series on budgets of roughly $150-300 K with 8-10-day cycles, enabling rapid content iteration. The company has been recognized on Sifted’s 2025 list of Europe’s fastest-growing startups, backed by the Financial Times. With fresh capital, HOLYWATER plans to deepen its IP incubation engine, add AI-enabled comics and anime, and pursue its vision of becoming the mobile-first ‘Netflix’ for vertical streaming. Financially, the firm just secured a $22 million round and previously attracted strategic investment from Fox Entertainment in October 2025.

  • Aiode

    Led · Seed · Oct 2025

    Aiode is a deep-tech music company that builds an AI-powered desktop platform to assist artists throughout the creative process. The software combines expressive, high-fidelity production technology with real musicianship, giving users precision control and AI-driven recommendations while preserving each artist’s stylistic intent. Founded by Idan Dobrecki and supported by Abbey Road REDD, the company works directly with musicians to generate detailed virtual versions of their performance styles. Aiode operates out of offices in Tel Aviv, London, and New York, positioning itself to serve a global user base. Recent funding is earmarked for completing product development, validating the beta release, and preparing for a worldwide rollout. No operating metrics such as revenue or user counts have been disclosed to date.

  • Reps AI

    Participated · Equity · Sep 2024

    Rep AI offers an AI Concierge e-commerce sales tool that combines proprietary behavioral AI with large language models to anticipate shopper needs and proactively offer assistance. The technology analyzes browsing patterns to surface tailored product specifications, personalized recommendations, and relevant details to shoppers. The company reports more than 500 merchants using its solution and a product-led growth model with a 15% month-over-month growth rate. Merchants typically see a reported 30x ROI within the first month of implementation. Rep AI plans to use the new funding to further develop its e-commerce sales product and accelerate customer acquisition via its onboarding process. Yoav Oz is co-founder and CEO of Rep AI.

  • Liki24

    Led · Equity · Jul 2024

    Founded in 2017, Liki24 connects consumers with thousands of pharmacies, letting users choose one-hour local delivery, next-day domestic delivery, or lower-cost cross-border shipping for medicines, supplements, OTC drugs, and medical cosmetics. The platform relies heavily on AI for product matching, routing split-leg logistics, multilingual customer support, and personalized recommendations. Liki24 now operates in Ukraine, 10 additional EU countries, and the UK, with 70 % of its revenue coming from the EU while Ukrainian revenue has still doubled since the 2022 invasion. Key operating improvements include a sevenfold reduction in cross-border delivery times and a fivefold cut in costs, while support headcount dropped from 80 to about 40 thanks to AI. The company is extending its ecosystem with a lab-test marketplace and a preventive health coaching service that will integrate diagnostics, coaching, doctor access, and product delivery. To date it has raised €19 million in equity financing to fund this expansion. Management positions the €400 billion fragmented European pharmacy market as its primary growth opportunity.

  • Creatio

    Participated · Equity · Jun 2024

    Creatio provides a no-code platform for CRM, case management and workflow automation, marketed as an enterprise-grade alternative to legacy vendors. The product includes AI features and a copilot that helps score sales opportunities, generate emails, design workflows and convert text requirements into business rules. The company says it was built to operate at enterprise scale and competes with Oracle, Salesforce, Microsoft and SAP while positioning itself as more agile. Creatio has historically been bootstrapped and emphasizes capital efficiency. It reports 50% year-over-year growth and a partner ecosystem that already drives half of its business. The company plans to double down on AI capabilities, core no-code features and expansion of its partner network. Creatio offers a low-code platform that helps companies automate business processes, with particular strength in CRM-related workflows such as marketing and sales tasks. The company emphasizes speed — getting customers from platform to live apps quickly — as a competitive advantage, and cites its underlying low-code automation platform as its “jewel.” Creatio targets mid-market and enterprise customers and believes citizen developers will gain more capability over time, though it sees limits to current no-code tools for its use cases. The company historically bootstrapped and aimed for breakeven, reinvesting cash into growth. Operational metrics disclosed include 122% net retention, an NPS of 34, and growth described as still close to doubling, implying ARR growth in the high double digits. Creatio plans to use new capital to invest in sales and marketing, expand its partner program, and fund R&D to accelerate growth.

Team