AppTweak is a data‑science driven app store optimization (ASO) platform that provides actionable insights to increase visibility and downloads in the app stores. Launched in 2014 by CEO Olivier Verdin, the platform serves more than 1,500 mobile leaders, including Amazon, Jam City, Yelp and Adobe. The company is based in Brussels, Belgium and employs 50 people across four continents. AppTweak offers an app marketing platform and managed services to app developers and game publishers. It plans to use new funding to strengthen its international presence (notably in APAC and EMEA), expand its app marketing platform and broaden its managed services. The company reported a $22M Series B funding round in the article. AppTweak specialises in app store optimisation (ASO), offering a multi-lingual keyword tool and app store intelligence to help mobile apps rank higher in the Apple App Store and Google Play. The company has developed AppTweak.io, an API that provides a single point of access to more than 3 million apps across both stores. Its platform is used by around 400 brands from more than 40 countries, including LinkedIn, Samsung, Zalando and Etsy. Founded in 2013 and based in Brussels, AppTweak focuses on serving the European market with multi-language capabilities. The startup received $500,000 in seed capital and plans to use the funds to expand sales and development teams, add more languages and improve its app store intelligence with new features and functionalities.

Total raised

$23M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2021