Appuri offers a data platform that collects customer usage data and applies a "churn score" to predict when customers are likely to leave, removing the need for companies to hire dedicated data teams. The platform is positioned as a data‑centric approach to proactively retain users. The company launched in 2012 and graduated from the 9Mile Labs accelerator in 2013. Appuri plans to use the new funding to fuel marketing and sales and to grow its team, targeting about 20 employees by the end of 2016. The CEO, Damon Danieli, previously served as CTO and founder of mobile games company Z2, which was sold to King Digital. Co‑founder Bilal Aslam is a former Microsoft employee who ran the Windows Azure Store. Appuri is a Seattle-based provider of a customer data platform that helps online businesses track customer data and movement. The platform enables users to quickly join disparate sources of customer data and make smart decisions through a single interface. Founded in 2012 by Damon Danieli and Bilal Aslam, Appuri targets online businesses seeking unified customer insights. In June 2015 the company raised $2 million in seed funding. The round was led by Divergent Ventures with participation from Baseline Ventures and Vulcan Capital. Appuri intends to use the funds to continue to expand operations.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2016